Description

Currently between Paris and London I am a copywriter, content developer and social media strategist specializing in the luxury sector. Before becoming a freelancer I worked in Paris for both an agency (Mazarine) and in-house for a brand (Chloé) as a digital content developer and copywriter.

Please see a summary of my profile below:

Copywriter / Digital Content Developer / Social Media Strategist

• 4.5 years’ experience in content and editorial management within the luxury and fashion industries environment (C Magazine, Hautelook, Mazarine, Chloé)

• 3.5 years’ experience implementing social media strategies and supporting user interface platforms

• Prior experience as Fashion Stylist and Assistant Fashion Editor (Condé Nast, C Magazine) (5 yrs)

and in e-commerce (Hautelook, Soubis) (1.5 yrs)

• To date have worked with portfolio of 20+ luxury brands including: Armani, Biotherm, Bottega Veneta, Carven, Chloé, Chopard, Cointreau, Dior, Dom Perignon, Eric Bompard, Givenchy, Guerlain, Omega, Roederer and Valentino

• Managed projects with cross-functional teams of up to 5-6

• Hold Mod’ Art International MBA - Luxury Goods & Fashion Industries (2012) and have completed trainings in in e-commerce, SEO and social media

• Employers: Chloé (luxury brand), Mazarine (French advertising agency), Soubis (French luxury e-tailer), Hautelook (top US e-commerce fashion website), Lucky Magazine/C Magazine (Condé Nast Publications), Look Agency (advertising & branding)

• Enthusiastic and creative communications professional with integrity; English native and French speaking

Languages

French
Conversational
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Mazarine
Copywriter / Assistant Community Manager
DIGITAL AND IT
February 2014 - July 2015 (1 year and 5 months)
• Write, copy-edit and proof-read internal and external communications, to include presentations (client pitches, campaign pitches and briefs), scripts (pitch videos, interviews, voiceovers), digital content, mailings and newsletters, ensuring terminology consistency and evolving brand tonality for an international audience
• Prepare social media editorial planning to be localized by country teams, ensuring content consistency and relativity (e.g. product wording, brand campaigns, blog posts and video scripts)
• Contribute to social media, international marketing, global campaign, e-PR, content and editorial strategies
• Identify trends (editorial, fashion, luxury) and identify best practices (benchmarking and audits)
• Monitor conversation participation and identify audience influencers
• Attend (international and local) client briefs and pitch presentations
• Prepare reports on KPI’s and interpret key findings from paid campaigns and make recommandations
• Work closely with the Creative Director, Artistic Directors, and Lead Copywriters, as well as with the marketing and creative team and the clients
Chloé
Digital Publishing Manager
LUXURY GOODS
March 2015 - May 2017 (2 years and 2 months)
• Helping build the global and region specific digital strategy to align with the brand awareness and its digital platforms while remaining consistent with the DNA of the brand
• Creation of digital content briefs and collaboration with designers, copywriters and agencies
• Participating in the creation of seasonal digital campaign strategy for all regions including the integration of ePR activations
• Allocating the paid social budget to campaigns whilst creating the posts’ content and copy
• Creation and copywriting of weekly international digital newsletters and daily social posts across all key social media platforms (Facebook, Twitter, Instagram, Pinterest, YouTube, The Net Set, WeChat and Sina Weibo)
• Following the seasonal global digital engagement calendar and work closely with the Junior Digital Production Manager to ensure the necessary assets are created and delivered on time
 

• Securing post approvals from key stakeholders (HQ and regional) and liaise with our digital agency partners to ensure the updates are published within set deadlines
 

• Benchmarking and interpreting results of the published posts, features and newsletters