Freelancer profile translated to English.
Back to original languageAbout Catherine
WHO IS CATHERINE? 😊
I am a 32-year-old from Brittany based in Rennes. After a great experience of +9 years in France and New York in digital project management, marketing & communication for French and American brands, I support you as a freelancer on your (future) projects!
#1 STRATEGY & CONSULTING | MARKETING & COMMUNICATION
- Project scoping: Planning, briefs, specifications
- Project management: Coordination of experts, monitoring
- Change management support
- Audit & recommendations
- Optimization of internal processes
#2 UX DESIGN:
I help you define the ergonomic strategy of your digital projects (website, landing page, application, newsletters) and I create the deliverables.
- Definition of objectives
- Scoping and clarification of the end user's needs
- UX Audit (Bastien & Scapin) & recommendations
- Benchmark & UX/UI best practices
- Study of personas
- Optimization of user journeys
- Creation of the sitemap
- Creation of zonings (Figma, Adobe XD)
- Prototyping
#3 GRAPHIC EXECUTIONS
I help you adapt your brand identity to different media.
- Document templates (PowerPoint, Word, Excel...)
- Creation and variations of graphic assets (banners, landing pages, social media posts, ...)
- PRINT (business card, flyers, leaflet, letterhead, etc.)
MY ASSETS?
Thanks to my varied experience, I have a global vision of the challenges of a brand. I will be able to integrate them and advise you.
- Rigor, flexibility and good humor!
- Beautiful PPT presentations ready to use for your pitches!
- Top-notch project management
- A good understanding of business issues
- Taking into account SEO issues
- Respect for the brand's DNA
- And I'm fluent English!
Shall we talk about your project over coffee? ☕
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Harmonic IncDigital Marketing SpecialistTELECOMMUNICATIONSNovember 2024 - Today (1 year and 7 months)Cesson-Sévigné, FranceAs a digital campaign specialist, I designed and executed multi-channel marketing strategies in collaboration with the content and events teams (based in the United States).I optimized customer journeys and automated personalized campaigns to maximize conversion. Using tools like HubSpot, I tracked performance and provided recommendations to improve results.
- Groupe CreativeMarketing & Communication ManagerDIGITAL AND ITNovember 2022 - June 2024 (1 year and 7 months)Rennes, France
- Member of the Management Committee & support to management on the group's Marketing & Communication vision
- Redesign of the brand platform (positioning, personas, rebranding, graphic and editorial identity, commercial pitch, manifesto...)
- Definition of strategy, monitoring and recommendations
- Communication plan & management of the annual budget
- Sourcing and management of external partners & communication agencies
- Management of 2 people (communication officer & creative officer)
- Groupe CreativeUX designerSOFTWARE PUBLISHINGNovember 2020 - November 2022 (1 year and 11 months)Rennes, FranceSupporting various Créative Group clients on consulting and production services in UX Design.
- UX research (user interviews, benchmark, UX audit Bastien & Scapin, personas, experience map)
- Ideation (UX workshop facilitation: brainstorming, design studio, card sorting)
- Design & testing (wireframes, user flow creation, user tests)
- Pre-sales: project costing, responses to RFPs, presentation of the offer
TOOLS USED:- Adobe XD
- Figma
- Miro
KEY REFERENCES:- Dynamixyz (facial tracking software "Performer 3")
- broadpeak.io (website and business application for broadpeak's Saas solution)
- Digitaleo (mobile version of the local marketing platform)
- GIP ATGeRi (business application for winegrowers)
- ORECO (business application and ERP)
- Explore'Manager (interface for configuring and launching the exploration of a robot, the Pioneer 3-DX, in an environment and then visualizing its path in real time)
Reviews
Harold
R2
Reviewed on 11/17/2020
Harold
R2
Reviewed on 11/17/2020
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Education
- UI/UX design - Course certificateCalifornia Institute of the Arts- Interface design - Webdesign - Wireframes & Prototypes - Strategy and Information Architecture - User Research
- Brand Identity and Strategy - Course CertificateIE Business School2020- Brand segmentation (iceberg model) - Brand positioning (perceptual map) - Building a brand house - Brand marks & visual expressions (logo, font, colors, logotypes)