Freelancer profile translated to English.

Description

20 years of experience in retail, including 15 years in the cosmetics sector.

Diverse expertise combining commercial management, operational marketing, and B2B2C sales.

Her career has led her to work in France, Europe, and the West Indies, and to develop commercial strategies across various distribution channels including pharmacies/organic stores/beauty salons/websites.

Sales team management sell-in & sell-out

Creation and implementation of action plans

Field support

Key account negotiation

Distribution strategy recommendation

Marketing support

Direct and indirect management

Change management, restructuring

Training center creation and management

Omnichannel Cosmetics Expertise

Objective-oriented

Customer and Consumer Focused

Expert in BPI company growth diagnostics

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Conversational
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 50km), Dijon (up to 50km), Marseille (up to 50km), Avignon (up to 50km)

Allo Dir Co
Founder CEO
CONSULTING AND AUDITS
July 2023 - Today (2 years and 11 months)
Aix-en-Provence, France
Company creation
Support for VSEs/SMEs in their development
Needs assessment
Creation and recommendation of distribution strategy and implementation of commercial policy
Sales training
Project management
Recruitment
Prospecting
Implementation of key performance indicators

Cosmetics clients:
Pronails
Omaîdo
Womanology
Les Joyaux de Madagascar
Beauty Institute
Pharmacy
and others
FRANCE BELGIQUE LUXEMBOURG
COMMERCIAL DIRECTOR
July 2019 - February 2023 (3 years and 7 months)
Phyt's Laboratoires
Jerodia
Organic cosmetics, B2B2C, 1st brand of the group, Turnover €10 million, 2,000 clients (beauty salons, pharmacies, e-commerce, organic stores)
Implement a commercial strategy: development of different distribution networks, pricing conditions, marketing action plan
Manage and support the sales force: 17 sales representatives, recruitment, skill development, annual reviews, leading meetings and seminars
Create and monitor indicators, implement corrective actions
Manage key accounts: prospecting, acquiring new clients, negotiating agreements, budget optimization, performance analysis
Develop e-commerce and online visibility

Achievement of sales targets outside the COVID period
Openings: 15 pharmacies + websites + 1 new chain of organic stores
Growth in 8 websites
+180% turnover in a chain of organic stores
Grand Delta Habitat
Commercial and Marketing Director
REAL ESTATE
September 2016 - February 2019 (2 years and 5 months)
Avignon, France
Member of the management committee
Management of 31 people
Formalization of the roadmap, and breakdown into objectives per department
Management of commercial development
Market research and analysis management
Commercial strategy recommendations
Creation and implementation of commercial action plan
New commercialization developments, studies, and implementation

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Master
ESC Amiens
1998
option entrepreneur gestion de société

Catherine Perronneau

Commercial Director Cosmetics Beauty

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