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Catherine LevrayCL

Catherine Levray

Visual Identity & Packaging

€395/day
1 project
Grasse, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Catherine

A 360°
Experienced Cosmetic Designer, I master the language of perfumes and cosmetics like the back of my hand, and draw from its richness to also create in the world of spirits, home fragrances, health, and well-being.
From the conception of the visual identity, the graphic charter to the creation of perfume or cosmetic packaging, everything is brought together to successfully complete your cosmetic design project for a finished product ready to conquer the market.

My expertise: finding that differentiating point, determining the graphic design that will carry your project, your brand, and support you in the sustainability of your business.
Create the concept, combine materials, colors, and engage all the senses. Make a unique composition that will help reveal the beauty within you.
Provoke emotion through the judicious choice of typography, color, or graphics...

We can collaborate at any stage of your brand's life. From the birth of your project or at a pivotal moment in your development: new market to conquer, brand repositioning, range repositioning, graphic charter redesign, creation of a new concept...

A thought-out and coherent visual identity translated into a well-considered graphic charter allows you to communicate with complete peace of mind. It's the way to make yourself irresistible in the eyes of your customers.

Let's get acquainted, I am very enthusiastic about the idea of bringing out your personality!
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Groupe Complus
    Malt logoOn Malt
    Organic Cosmetic Packaging
    PHARMACEUTICALS INDUSTRY
    October 2020 - October 2020
    Grasse, France
    I intervened to support the creative directions proposed by the agency, the mission was to bring new creative avenues for a range of organic pharma packaging, in collaboration with the creative direction.
    Health Packaging Design Visual Identity Cosmetic Packaging Packaging Graphic Design Graphic Design
  • Jolis Baumes
    Art Direction - Global Visual Identity
    FASHION AND COSMETICS
    March 2019 - October 2020 (1 year and 7 months)
    Grasse, France
    Agnès is a naturopath and organizes Lifestyle workshops at her home in Auvergne. Workshops for creating natural cosmetics, home detox, cold saponification... She wanted to offer her natural skincare products, especially her artisanal soaps, for sale and asked me to create the visual identity for this brand: Jolis Baumes, and it was my responsibility to convey all its naturalness, craftsmanship, simplicity, and "low impact" on nature.
    Logo Design Branding Packaging Graphic Design Print Graphic Design
  • Timeless Blend Paris London
    Art Direction Global Visual Identity
    FASHION AND COSMETICS
    April 2018 - October 2018 (6 months)
    Grasse, France
    Timeless Blend, a fragrant journey, like a window open to the world, ultimate pleasure a precious jewel is placed in the lid. A brand for which I was responsible for art direction and the creation of the global visual identity, from the logotype to the overall product identity.

    A logotype, simple, elegant with a detachable symbol as the brand desired, which was placed on multiple brand elements (ribboned card holding the lid, small stickers to identify which jewel the box contains)...

    Always placed on an image as it does not exist without the idea of travel.
    Graphic Design Packaging Visual Identity Logo Design Branding Graphic Charter

Reviews

5.0

Out of 1 rating

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Reviewed on 11/16/2020

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Education

  • Visual Communication Diploma
    Beaubourg Maryse Eloi Art School
    1990
    Communication visuelle - design graphique - logotype - illustration - typographie - communication.

Skill set

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