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Catherine Le BecCL

Catherine Le Bec

Management consulting and brand experience

€850/day
Paris, FR
15+ years

Average response time: A few days

Freelancer profile translated to English.
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About Catherine

Boost the identity, cohesion, and engagement of your teams and clients around your corporate values and business organization. I also coach executives, freelancers, and managers to preserve their mental health and leadership.

#Branding #CorporateCommunication #Strategy #QWL #MentalHealth #PersonalBranding #leadership #customerloyalty
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Rennes (up to 50km), Brest (up to 50km), Nantes (up to 50km), Vannes (up to 50km)

Experience

  • Natur&Sens
    Consultant and trainer in brand management (corporate & sales)
    September 2022 - Today (3 years and 11 months)
    From customer experience to employee experience, the shared transformation of organizations is at the heart of Natur&Sens' approach.
    From internal strategic diagnosis to insights about our company, we help you enrich your corporate culture and the consistency of your corporate and commercial brands by deploying it across your entire value chain: common sense, commitments, management, cohesion, identity, creativity, communication, collective energy, loyalty, and workplace health. A personalized and unique experience to be lived through workshops, programs, or disconnection seminars.
    Employer Branding Strategy Management Consulting Employee Engagement Marketing Diagnosis Loyalty Strategy
  • Les Enfants du Marais
    Marketing and Communication Consultant
    CONSULTING AND AUDITS
    August 2013 - Today (13 years)
    Paris, France
    BRAND STRATEGY
    - Consolidate a coherent brand spirit
    - Define its territories and communication channels, its positioning, and its identity
    - Tell its story and its fundamentals (brand content & Storytelling)
    - Create content, meaning, and desire to engage ambassadors (clients and employees)
    DESIGN AND FACILITATION OF 360° CREATIVE COMMUNICATION CONTENT
    Creation of a brand experience, Advertainment, Copywriting, and Production
    COORDINATION OF A NETWORK OF CREATIVE TALENTS
    TEAM MANAGEMENT
    Corporate Branding Copywriting Branding & Identity Business Strategy Brand Content
  • Xavier de Richemont
    Administrator
    CULTURE
    May 2011 - June 2013 (2 years and 1 month)
    Paris, France
    LIGHTING SCENOGRAPHY - VIDEO & DIGITAL ART
    Support for the company in the overall management of its business and organization.
    Development of coherent commercial, marketing, and communication structures and tools.
    Creative and technical coordination of international scenographic, artistic, and museographic projects.
    Management of internal and external teams.
    Event Management Team Management Administrative and Financial Management Administrative and Commercial Management

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Education

  • Specialized Master
    ESSCA
    1996
    Mastere specialise
  • Lifestyle Coach, What if our health primarily came from managing our emotions
    ADNR formation
    2022
    Coach en Hygiène de vie, Et si notre santé passait en premier lieu par la gestion de nos émotions

Skill set

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