Catherine Gerbon

Marketing expert with 20+ years of international marketing management experience in the medical diagnostics sector, I support healthcare stakeholders in their transformation by developing an innovative marketing approach aligned with business objectives, value creation, and a distinctive positioning in complex markets.

From vision to execution, I address go-to-market, omnichannel activation, customer experience optimization, and international development challenges.

My approach combines strategic rigor, field agility, and a strong performance culture.

With over 20 years of experience in strategic and operational marketing on an international scale, I have held management positions within major players in diagnostics and healthcare (Myriad Genetics, Veracyte, HalioDx, Qiagen).

I have led marketing transformation projects for portfolios of innovative technologies (digital pathology, multi-omics, NGS), integrating product, digital, and corporate approaches.

Among my key achievements:

- Implementation of multi-channel campaigns that generated +19% revenue vs. budget (2023)

- Launch of diagnostic products in regulated environments

- Implementation of a digital strategy (HubSpot, webinars, social media) that increased lead generation by +40%

- Definition and implementation of Go-to-market strategies in alignment with R&D, medical, and product marketing teams

I have also managed international marketing teams and operated in complex multicultural contexts, in close collaboration with medical, regulatory, and commercial functions.