Catherine Gautherin

Corporate communication consulting - Editorial strategy and operational implementation - Editorial project management - Management of editorial projects across all media - Support and facilitation of a contributor network.

Clients: VSEs/SMEs, local authorities, public and cultural organizations, start-ups.

- **Strategy & 360° Communication Plan**: Audit, interviews, and collaborative methods to analyze needs, structure the brand platform, develop key messages, and deploy a communication plan integrating editorial, digital, event, press, and partnership dimensions.

- **Content Creation & Editorial Quality**: Design and writing for all print and web media (brochures, activity reports, newsletters, social media, websites) in line with brand identity and target audiences. Coordination of service providers (graphic designers, developers, printers).

- **Management Support & Public Speaking**: Advice to executives and project leaders to structure a clear narrative. Writing of talking points, speeches, and presentation materials.

- **Press Relations & Partnerships**: Implementation of media campaigns, press relations management, fundraising, and partnership development.

- **Communication Budget Management & Optimization**: Monitoring communication plans, sourcing and coordinating service providers, budget tracking, and evaluating actions against indicators and KPIs.

- **Event Management & Artistic Collaborations**: End-to-end project management, organization of seminars, creative workshops, live performances, exhibitions. For your internal or external audiences, artist residencies in companies, monumental murals, collaborative works. Artistic collaborations can be part of CSR initiatives and cultural sponsorship programs.

Integrated communication agency. Management of editorial projects in the PACA region. Internal journal (18,000 copies, monthly print + web) & external journal (2,000 copies, quarterly + web).

- Facilitation and coordination of a contributor network: Functional management and training of a network of 50 contributors of all levels and roles, editorial support, content quality monitoring, action evaluation.

- Editorial Coherence & Group Strategy: Implementation of the institutional communication strategy, ensuring message and material consistency for diverse audiences (employees, elected officials, partners, local authorities).

- Editorial & Event Project Management: End-to-end management: scoping, planning, service provider coordination, budget monitoring, and results evaluation.

As a volunteer from the Foundation's inception, I first worked on promoting the Foundation's first Grand Prize within the PACA cultural sector. I participated in the analysis of about ten candidate institution projects and was part of the volunteer jury.

Subsequently, I chose to provide my support through the "Allo Miro" program, later renamed "Les Apartés".

"Les Apartés" are conversations about the arts led by volunteers with audiences in isolation or for whom the place of art deserves amplification. For participants, these are moments of respite, spaces for sharing, and building connections.

I regularly visit an EHPAD (nursing home) in La Ciotat to discuss art with the residents.