Freelancer profile translated to English.
Back to original languageAbout Catherine
Hello!
I specialize in brand strategy - brand platform, brand redesign.
I help companies position themselves better in their market by restructuring and optimizing their communication. Whether it's for a new business, a brand overhaul, or taking things to the next level.
👩 MY MISSION
Whatever your business, I define a brand strategy aligned with your DNA and your values to position you as a leader in your market.
This strategy allows you to have strong, coherent communication and generate more business.
💥 LET'S COLLABORATE
With my 35 years of experience, I bring you cutting-edge expertise in:
👉 Brand platform and strategy
👉 Positioning: collaborative workshop with your teams.
👉 Editorial strategy
👉 Rewriting and Content Writing
👉 Social Media / Community Manager: editorial calendar, profile setup, writing and posting on LinkedIn, Instagram, and Facebook.
👉 LinkedIn Training: interactive and collaborative workshop training. Profile analysis.
👉 Tailor-made consulting to unlock your communication and benefit from expert insights.
👉 Part-time communication manager in companies. (outsourced communication manager)
🎯 MY STRENGTH
My passion for this profession for 35 years, my creativity, and my commitment.
My analytical and synthesis skills allow me to quickly grasp your world while maintaining an objective perspective.
🙏 MY FAVORITE SECTORS
All of them! As long as there's an idea, a story to tell, an innovation, know-how!
I have significant experience in gastronomy, food service, hospitality, lifestyle, decor, industry, organic waste and the environment, the swimming pool industry, ophthalmology...
Contact me, and I will provide you with a tailor-made proposal, adapted to your company and your budget.
See you soon ✨
Catherine
French
Native or bilingual
Can work on-site
Lyon (up to 50km)
Experience
- AS 24Promotional stand animation for trade showTRANSPORTATIONNovember 2025 - November 2025Lyon, FranceFor the Solutrans trade show in Lyon, I designed and executed a promotional animation to celebrate AS24's millionth traveler. The goal was to create a "wheel of fortune" with prizes and a grand prize. The challenge was to find a POS manufacturer willing to create a single unit within a tight deadline. I handled the graphic design and project management.
- ASSOCIATION LA ROCHEPOSITIONING WORKSHOPMEDICALNovember 2025 - December 2025 (1 month)Tarare, FranceAudit of current communication, benchmarking, workshop preparation.Positioning workshop to restructure their communication, define the Association's strengths, clarify and unify their messages. (Statement of Uniqueness).We work on the company mission, vision, and values.+ collaborative workshops on brand personality.
- ToasuhiPart-time Communication ManagerRESTAURANTS AND FOOD SERVICEFebruary 2025 - December 2025 (10 months)Lyon, FranceI work one day a week at Toasushi to manage and supervise the communication department, in collaboration with the existing team. I worked on the brand strategy upstream to implement an annual action plan. Goal: to support the company's growth and its franchise development. I write social media and web content. I act as a senior consultant.
Reviews
S
Sandra
Mister Auto
Reviewed on 2/17/2025
I had the opportunity to collaborate with Catherine on creating a brand platform, and the experience was extremely positive. From the beginning, she understood our needs and proposed a clear and relevant strategic approach. Her expertise, creativity, and professionalism greatly contributed to structuring our brand identity in a coherent and impactful way. Throughout the project, she was very attentive and remarkably flexible.
Loic
SG consulting
Reviewed on 6/5/2024
I want to express my utmost satisfaction for the exceptional work done by Catherine on my digital communication strategy. From the start, Catherine demonstrated a deep understanding of my needs and expertly guided me in the positioning to adopt. Thanks to her professionalism and sound advice, I have all the tools needed to successfully implement my digital and editorial communication strategies. I highly recommend Catherine for her sharp skills and her ability to turn a vision into tangible reality. A big thank you for this remarkable work! :-)
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Education
- Communication BTSInstitut Pitiot1984