About Catherine
French
Native or bilingual
English
Native or bilingual
Experience
- Enky | Furniture SolutionDigital Acquisition Manager (Paid Media)E-COMMERCENovember 2025 - June 2026 (7 months)Paris, France- Management of Enky's digital acquisition strategy: definition, strategic recommendations, and operational implementation on Meta, LinkedIn, and Google Ads- Construction of the annual roadmap: segmentation of channels, definition of objectives, targeting of audiences and markets, budget allocation and management- Development and optimization of the monthly media plan based on performance and business priorities- Setup, management, and continuous optimization of paid campaigns (A/B tests, creative iterations, cost and conversion optimization)- Performance analysis, key KPI monitoring, and weekly/monthly reporting with strategic and operational recommendations- Drafting creative briefs (visuals, messages, formats, marketing angles) in collaboration with creative teams- Cross-functional collaboration with internal teams (marketing, sales, finance, etc.) on campaign management and budget tracking
- MujiPaid Social & Acquisition ConsultantE-COMMERCEMarch 2025 - May 2025 (2 months)Paris, FranceE-commerce (Objective: Conversion)- Definition and implementation of the acquisition strategy on Meta (Facebook & Instagram Ads)- Monthly media plan development: audience and market segmentation, and budget allocation- Campaign setup and management in Business Manager- Performance monitoring and continuous campaign optimization- Weekly and monthly reporting with strategic and operational recommendationsBranding (Objective: Awareness, Engagement, and Community Growth)- Branding strategy design on Instagram: targeting, geotargeting, creative angles, budget allocation- Sponsorship management (organic posts and dark posts)- Launch, management, and optimization of sponsorship campaigns- Weekly and monthly reporting with strategic and operational recommendations
- Agence JINDigital Performance ManagerSOCIAL NETWORKSSeptember 2021 - September 2024 (3 years and 1 month)Paris, FranceClients: Accor, Amazon, Beaba, Bonduelle, Calmosine, Cassegrain, Crédit Agricole, Del Monte, Organon, Photobox, Saint-Gobain, Sarenza, Sysco, Tarkett, Twinings, Viatris, Virbac...- Management of an intern profile: skills development, staffing, objective setting, supervision, and daily support- Management of a diverse portfolio of B2B and B2C clients: +€2.5M in media spend- Development of digital strategies: project coordination, personalized support, and client follow-up- Design of social media acquisition strategies and digital channels, and strategic consulting- Design of user journeys, production of software tools and online advertising campaigns, and KPI selection- Preparation of performance reviews, results analysis, recommendations, and client presentations- Competitive intelligence on digital and marketing trends
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Education
- Master of Intercultural ManagementISIT, School of Multilingual and Intercultural Expertise2018Master de Management Interculturel
- Bachelor of Management, Communication and TranslationISIT, School of Multilingual and Intercultural Expertise2016Licence de Management, Communication et Traduction