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Catherine BouchardCB

Catherine Bouchard

Paid Media Expert | Social Ads & SEA | Full-Funnel

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Catherine

With 6 years of experience in digital marketing, I support a diverse portfolio of B2B and B2C clients in developing tailor-made paid strategies and optimizing their digital campaigns. Combining strategic thinking with operational execution, I design adapted solutions to maximize ROI and meet the specific objectives of each project.

🎯 My goal: to turn your ideas into concrete results.

What I offer:
🔹 Design of digital strategies and strategic consulting: identification of objectives and associated KPIs, development of the conversion funnel, creation of adapted targets, implementation of A/B testing.
🔹 Management of advertising campaigns: production, monitoring, and optimization of paid campaigns on platforms such as Meta Ads and Google Ads.
🔹 Analysis & reporting: definition of relevant KPIs, performance monitoring, and data-based recommendations to maximize ROI.
🔹 Project coordination: management of digital projects, from planning to execution, to ensure the achievement of set objectives.

Why work with me?
✅ Dual strategic and operational expertise: from thinking to execution, I am involved in the entire project cycle.
✅ ROI-driven vision: every action is designed to generate measurable and relevant results.
✅ Creativity and pragmatism: I combine brand sensitivity with an analytical approach for solutions that are both impactful and aligned with your DNA.
✅ Constant monitoring: always on the lookout for the latest trends, I integrate best practices and tools to make a difference.

My experience with French and international clients has taught me that every project is unique. Together, let's build a high-performing and meaningful digital strategy. 🚀
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Enky | Furniture Solution
    Digital Acquisition Manager (Paid Media)
    E-COMMERCE
    November 2025 - June 2026 (7 months)
    Paris, France
    - Management of Enky's digital acquisition strategy: definition, strategic recommendations, and operational implementation on Meta, LinkedIn, and Google Ads
    - Construction of the annual roadmap: segmentation of channels, definition of objectives, targeting of audiences and markets, budget allocation and management
    - Development and optimization of the monthly media plan based on performance and business priorities
    - Setup, management, and continuous optimization of paid campaigns (A/B tests, creative iterations, cost and conversion optimization)
    - Performance analysis, key KPI monitoring, and weekly/monthly reporting with strategic and operational recommendations
    - Drafting creative briefs (visuals, messages, formats, marketing angles) in collaboration with creative teams
    - Cross-functional collaboration with internal teams (marketing, sales, finance, etc.) on campaign management and budget tracking
    Paid Ads Digital Marketing Social Media Advertising Paid Media Lead Acquisition
  • Muji
    Paid Social & Acquisition Consultant
    E-COMMERCE
    March 2025 - May 2025 (2 months)
    Paris, France
    E-commerce (Objective: Conversion)

    - Definition and implementation of the acquisition strategy on Meta (Facebook & Instagram Ads)
    - Monthly media plan development: audience and market segmentation, and budget allocation
    - Campaign setup and management in Business Manager
    - Performance monitoring and continuous campaign optimization
    - Weekly and monthly reporting with strategic and operational recommendations

    Branding (Objective: Awareness, Engagement, and Community Growth)

    - Branding strategy design on Instagram: targeting, geotargeting, creative angles, budget allocation
    - Sponsorship management (organic posts and dark posts)
    - Launch, management, and optimization of sponsorship campaigns
    - Weekly and monthly reporting with strategic and operational recommendations
    Meta Ads Media Planning Acquisition Strategy E-commerce Project Management
  • Agence JIN
    Digital Performance Manager
    SOCIAL NETWORKS
    September 2021 - September 2024 (3 years and 1 month)
    Paris, France
    Clients: Accor, Amazon, Beaba, Bonduelle, Calmosine, Cassegrain, Crédit Agricole, Del Monte, Organon, Photobox, Saint-Gobain, Sarenza, Sysco, Tarkett, Twinings, Viatris, Virbac...

    - Management of an intern profile: skills development, staffing, objective setting, supervision, and daily support
    - Management of a diverse portfolio of B2B and B2C clients: +€2.5M in media spend
    - Development of digital strategies: project coordination, personalized support, and client follow-up
    - Design of social media acquisition strategies and digital channels, and strategic consulting
    - Design of user journeys, production of software tools and online advertising campaigns, and KPI selection
    - Preparation of performance reviews, results analysis, recommendations, and client presentations
    - Competitive intelligence on digital and marketing trends
    Digital Marketing Strategy Social Ads Paid Media Performance Marketing Acquisition Strategy

Recommendations

Bríd B.BB
MD
TT
+2
Bríd B. and 4 other people have recommended Catherine

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Education

  • Master of Intercultural Management
    ISIT, School of Multilingual and Intercultural Expertise
    2018
    Master de Management Interculturel
  • Bachelor of Management, Communication and Translation
    ISIT, School of Multilingual and Intercultural Expertise
    2016
    Licence de Management, Communication et Traduction

Skill set

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