Freelancer profile translated to English.

Description

If I were an app, my name would be BLABLACAT! Indeed, I like writing as much as I like talking... Copywriter for 15 years, I learned advertising conception in major agencies like CLM BBDO, BDDP et Fils, Publicis Conseil or Ogilvy One and expanded my skills over my many years as a freelancer. As comfortable with TV commercials as with digital activations or brand identities, I like to tackle all subjects and all formats, solo or in a team!

In short, I can sell yogurt pots as well as luxury cars, in 4x3 or in Insta story.

Shall we go on a journey together?

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 20km)

COMEXPOSIUM
On Malt
Copywriter advertising cheese and dairy products fair
AGRICULTURE
November 2025 - December 2025 (1 month)
Paris, France
Concept proposal for an advertisement based on provided visual elements. Suggest different creative directions, find a tone, write a slogan, and all the writing elements (information under the headline, texts to present a second fair in parallel)
EFREI
Advertising campaign
EDUCATION AND E-LEARNING
January 2022 - January 2022 (1 month)
Concept proposals and creation of a metro and bus shelter advertising campaign, development of several taglines and writing of the landing page based on the concept of combating preconceived notions, for EFREI, a digital engineering school.
Copywriting Writing Advertising Web writing Headlines Slogan
Dupont Lewis
Creation of brand identity, baseline, manifesto
CONSULTING AND AUDITS
September 2021 - October 2021
Paris, France
Based on a strategic positioning, I proposed several naming and baseline directions for a parent brand specializing in catering. I also developed an editorial charter to develop the brand's tone.
Branding Brand identity Copywriting Naming