Description

About

With 20 years of experience across journalism, editorial strategy, content marketing and cross-cultural communication, I help B2B brands turn their expertise into original stories that build trust, visibility and emotional connection across markets.

I create human-led editorial content for companies that need to communicate not only what they do, but why it matters — through stories, interviews, case studies, long-form articles, founder profiles, cultural narratives and strategic editorial frameworks.

My work is especially relevant for sectors where people, place, trust, identity and experience shape business value, including travel, hospitality, health, education, languages, culture, social impact and experience-led technology.

🌍 Who I work with

Brands and organizations in sectors where people, place, culture, trust and experience matter.

🔎 The problem I help solve

Many brands have valuable expertise, but their content sounds generic or fails to show what makes them distinct.

Some of the questions I help brands answer are:

-Does your audience understand the people and expertise behind your product or service?

-Does your brand sound distinct from your competitors?

-Is your value being understood, or is it being reduced to price?

-Are you entering a new market and unsure how to speak to your audience?

-Does your content feel human, original and credible?

How I help

🔎 → Strategic Diagnosis

Identifying your unique business value, positioning gaps and the ideas that can help your brand stand apart.

📝 → Authority Assets

Creating high-impact editorial assets tailored to your needs using multiple content formats.

🌍 → Global Expansion

Adapting your message culturally and linguistically in English and Spanish, so your brand sounds credible and human across borders.

🎤 → Team Mentoring

Training in-house marketing teams in journalistic thinking, interviews, editorial judgment and stronger authority-led content creation.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
Italian
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km), Barcelona (up to 50km), Valencia (up to 50km), Sevilla (up to 50km), La Coruña (up to 50km)

NetApp, Altenar & Industry Dive US/EU Companies
Freelance Content and Localization Consultant
May 2024 - Today (2 years and 3 months)
• ● Localized and transcreated B2B content for English and Hispanic markets, ensuring market relevance, regulatory accuracy and brand consistency.
• ● Produced interviews, discussion guides and editorial content for SAP-focused webinars and technology audiences.
• ● Delivered multi-format content across blogs, white papers, webinars, marketing assets and thought leadership pieces.
• ● Supported global teams with high-impact localized content that improves audience engagement and market positioning.
CLIENTS: Stratesys, Video, Seidor, Inetum, Kaspersky, NetApp, Altenar.
Consulting Content marketing Brand content Creación y redacción de contenidos Traducción Español-Inglés
Mia FemTech, Establishment Labs
Senior Bilingual Content Writer
September 2021 - January 2024 (2 years and 4 months)
Barcelona, Spain
• ● Founded the content department for Europe, Japan and Middle East markets.
• ● Effectively created, edited and proofread engaging content for women's health & technology, such as articles, interviews, reports, blogs, guides, landing pages, email marketing, videos and informative pieces, resulting in a 25% increase in user engagement within the first year.
• ● Enhanced content by utilizing SEO formats, ensuring best practices and high-quality proofreading, resulting in a 98% reduction in errors.
• ● Expertly ensured tone of voice, content consistency and brand coherence across all websites, producing and localizing content, leading to an outstanding 30% increase in engagement and subscribers in the first year.
• ● Successfully pitched the best stories for key audiences, working autonomously, submitting required tasks on time, resulting in a 30% reduction in project turnaround time.
• ● Creatively wrote social media scripts, email marketing pieces and branded articles for magazines including Forbes, Elle, La Vanguardia newspaper, Expressen, Dagens Industry and Amelia magazine.
Content marketing Relaciones públicas Branded content Social media Newsletters
Mavens
English/Spanish Copywriter
June 2018 - July 2021 (3 years and 1 month)
London, UK
• ● Efficiently revamped the content strategy by writing, editing, translating and localizing technology and medical devices content, resulting in enhanced market penetration and brand visibility in the entertainment sectors.
English Localization Writing SEO Content-Strategie Marketing de contenidos