About Catalina
Spanish
Native or bilingual
Experience
- Grupo InexoosBoard MemberEDUCATION AND E-LEARNINGOctober 2024 - Today (1 year and 8 months)Santiago de Chile, ChileBoard Member | Tech & Commercial StrategyGrupo Inexoos (Latam | Health and Education) October 2024 – PresentActive participation in the highest decision-making body, providing strategic vision for the organization's sustainable growth, with a special focus on aligning technology and the commercial force.Grupo Inexoos is a business ecosystem with an impact in Latin America, specializing in providing services and solutions for the health and education sectors.
- Pienza Meeting de Colombia /Bendita EssenceSenior Implementation Project Manager | SalesforceBANKING AND INSURANCEJanuary 2024 - January 2026 (2 years)Bogotá, ColombiaSenior Implementation Project Manager - SalesforcePienza Meeting de Colombia / Bendita Essence (Salesforce Partner)As a project manager at an Official Salesforce Partner, I led the comprehensive implementation of advanced solutions (Salesforce Marketing Cloud, Data Cloud, and Intelligence) for demanding clients in various corporate sectors (including finance and health). I ensured compliance throughout the entire lifecycle, from planning to final delivery, under rigorous control of time, scope, budget, and quality.
- **End-to-End Implementation Management**: from gathering business requirements and designing customer journeys, to critical data migration processes, complex integrations with core systems, and final deployment.
- **Technical and Business Articulation**: Direct coordination of development cells, software architects, and functional consultants under agile frameworks, to ensure early wins.
- **Risk Mitigation and Key Stakeholder Management**: Diagnosis and timely resolution of technical bottlenecks in highly regulated and complex environments; along with stakeholder management.
- CNT Sistemas de InformaciónProject Manager | General DirectorHEALTH AND WELLNESSJanuary 2010 - November 2021 (11 years and 10 months)Bogotá, ColombiaI led the company's technical, operational, and corporate strategy, managing the entire software lifecycle from beginning to end, ensuring quality assurance, and deploying solutions to clients.The main milestones in my career at the organization (most recent to oldest):**General Management**: I assumed General Management and successfully led the company's strategic transition after being acquired by a multinational.**B2B Commercial Strategy**: I structured and led the company's commercial teams, implementing B2B consultative technology sales models to ensure correct alignment between development capabilities and corporate market needs.**Software Development Management**: I directed from the initial requirements gathering phase the design, architecture, and construction of a high-impact web information system with over 30 modules, coordinating engineering cells under structured development methodologies, which evolved to AGILE frameworks until delivery to post-sales teams.**Implementation Project Management (HIS and ERP)**: I managed the implementation projects in LATAM of the company's developed hospital information systems (HIS) and ERP, managing end-to-end scope, budget, risk mitigation, and stakeholder relationships in high-complexity institutions.**Quality and Innovation Models**: I was responsible for raising the company's standards through certification and implementation of demanding international frameworks, including CMMI, ISO standards, and the innovation management system, progressively evolving towards AGILE frameworks.**Project Formulation**: I structured and managed innovation projects with financing entities, securing funds to leverage the company's export project.
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Education
- Specialist in Information Systems Project ManagementUniversidad del Rosario2007Especialista en Gerenciar proyectos tecnológicos