Freelancer profile translated to English.
Back to original languageAbout Catalina
I'm a Creative Director with 15+ years of international experience building brands that make a real impact.
I don't just design assets, I develop complete visual identities, from strategy and brand book to motion and video.
My edge:I combine strategic marketing thinking with high-level creative execution, enhanced by AI. I work with tools like Midjourney, Sora, and Kling in real production workflows, delivering faster and with more value for my clients.
I've worked with brands like Rituals, Skoda, SEAT, Vifor Pharma, and Securitas across branding, creative direction, motion graphics, and video editing. I adapt to any industry and any team size.
If you're looking for someone who can think the brand and build it, without hiring three different people, let's talk.
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Soy diseñadora creativa con más de 15 años de experiencia internacional construyendo marcas que generan impacto real.
No diseño piezas sueltas, desarrollo identidades completas, desde la estrategia hasta el brand book, pasando por motion y video.
Mi diferencial:combino visión estratégica de marketing con ejecución creativa de alto nivel, potenciada por inteligencia artificial. Uso herramientas como Midjourney, Sora y Kling en flujos de producción reales, lo que me permite entregar más rápido y con mayor valor para el cliente.
He trabajado con marcas como Rituals, Skoda, SEAT, Vifor Pharma y Securitas en proyectos de branding, dirección creativa, motion graphics y edición de video. Sé adaptarme a cualquier sector y a equipos de cualquier tamaño.
Si buscas un perfil que piense la marca y también la ejecute, sin necesitar tres personas distintas, hablemos.
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Madrid (up to 30km)
Experience
- FlexidaoBrand & Creative Specialist.March 2022 - July 2025 (3 years and 4 months)Madrid, SpainPromote the brand, establishing graphic guidelines, updating the brand book, producing graphic assets, and handling video editing for online academies and webinars.
- BCD M&ESr. Graphic DesignerFebruary 2017 - March 2022 (5 years and 1 month)Barcelona, SpainClients: Rituals, Vifor Pharma, Skoda, SEAT, Securitas, RB. Creation and development of new creative projects for events and incentive trips. Design, propose, and execute ideas to create a unique experience. Elevate BCD's brand presence in the national communications and events landscape.
- mimamusikGraphic & Web DesignerJanuary 2016 - February 2017 (1 year and 1 month)Fuengirola, SpainBrand creation and management, and web design. Design of online communication and marketing strategies. Social media management.
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Education
- Master in Advertising, Marketing, and Communication Management and DirectionIED Master Madrid2015Máster
- Graphic DesignUniversidad UNITEC2014Diseño Gráfico
Certifications
- Artificial Intelligence in AudiovisualHAZ Instituto RTVE2025
- Digital Video Editing and Post-production (VFX) and Motion GraphicsCEI: Center for Innovation Studies2025