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Castel AugustinCA

Castel Augustin

Strategic Planner

€350/day
Paris, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Castel

Brand strategist & content creator, I help companies build relevant and engaging communication.
Today at Havas Paris People, I support brands like ALDI, BNP Paribas, or Harmonie Mutuelle on their internal communication, employer branding, and editorial strategy challenges.

My expertise: developing communication strategies, creating editorial & social media content, writing articles and interviews, and designing high-impact campaigns.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • HAVAS
    Consultant
    CONSULTING AND AUDITS
    September 2024 - September 2025 (1 year)
    Puteaux, France
    Writing content for internal company social networks
    (Harmonie Mutuelle, ALDI, BNP Paribas, Veolia).
    Conducting competitive benchmarks and sector analyses for
    clients, as well as in-depth notes for the team.
    Designing social media formats (posts) for internal communication, employer branding, and employee advocacy campaigns.
    Operational project management (briefing, coordination of creation/production)
    and use of Figma for content management.
    Web writing Communication strategy consulting Proofreading Strategic planning
  • Reworld media
    Journalist
    PRESS AND MEDIA
    March 2024 - August 2024 (5 months)
    Boulogne-Billancourt, France
    Writing financial articles and interviews with experts.
    Managing Instagram publications to ensure consistency and engagement.
    Regular monitoring of financial news.
    Creating video content for social networks.
    Developing partnerships with other media outlets such as Melty and Hero
    to expand Bourse Inside's reach and visibility.
    Web writing Journalism
  • Qu'importe
    Communications Manager
    CULTURE
    September 2023 - September 2025 (2 years)
    Paris, France
    Developing and implementing a brand strategy to increase the
    visibility and impact of the association.
    Creating content for social networks, leading to a significant increase
    in funding and partnerships.
    Collaborating with schools and media to promote member artists,
    resulting in notable growth in social media followers.
    Strategic planning Communication strategy consulting

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Education

  • Bachelor in Journalism - 3rd year
    INSTITUT CATHOLIQUE DE PARIS
    2018
    Bachelor en Journalisme - 3e année
  • Scientific Baccalaureate
    INSTITUT DU MARAIS CHARLEMAGNE POLLÈS
    2017
    Bac Scientifique

Skill set (7)

Categories