Freelancer profile translated to English.

Description

I help you make your brand visible, desirable, and marketable

I work with founders and brand leaders who have a strong universe - but struggle to make it visible, understandable, and desirable.

My field: brand strategy and communication direction for the luxury and premium sectors - fashion, beauty, jewelry, watches, perfumes, hospitality, luxury retail, crafts, and French know-how.

What I do concretely:

- Brand audit: I diagnose what's hindering your communication

- Brand platform & positioning: I clarify who you are, for whom, and why choose you

- Storytelling & brand book: I formalize your universe into a reference document usable by your entire team

- Art direction & communication direction: I oversee the consistency of your communications

- Brand sprint: an intensive format to quickly unlock your positioning

- Executive branding & leader coaching: I support founders who want to embody their brand and speak with impact

My difference: I don't do it for you to create dependence. I give you the tools, the method, and the clarity to communicate on your own - with consistency and confidence.

You have a beautiful house. Let's make sure everyone knows it.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Monaco (up to 50km)

INSIDE RIVIERA
Communication strategy consultant
LUXURY GOODS
May 2024 - Today (2 years and 3 months)
Paris, France
I managed the communication for over 30 diverse client accounts across major platforms, handling budgets exceeding 10 million euros, while ensuring consistency in brand tone, storytelling, and performance.

Supervision of daily social media management: planning, publishing, and community engagement

Creation of visual and editorial content aligned with brand identity

Management of influencer campaigns and brand activations, from concept to execution

Management of photo and video productions, lifestyle/product shoots, and creative storytelling

Adaptation of content to the specificities of each platform to maximize engagement and virality

BREITLING - FREELANCE - CHANEL EYEWEAR - DYPTIQUE - ASTON MARTIN - LOTUS - BUGATTI - TODS - VEUVE CLICQUOT - HENNESSY - CAP ESTEL - CHATEAU EZA - BOSCOLO COLLECTION
Storytelling Communication strategy Brand platform Project management Art direction
LVMH
CSR and internal communication assistant
LUXURY GOODS
September 2022 - September 2023 (1 year)
Paris, France
Organization of internal events (National Convention 2023 in Chamonix)
Creation and coordination of internal communication materials production (newsletter, announcements, etc.)
Digitalization of materials, processes, and communication elements
Intranet update and optimization
Monitoring, moderation, analysis, and publication of content on LinkedIn
Implementation of CSR initiatives (Nos Quartiers Ont du Talent, carbon footprint, associations) and execution of awareness campaigns (responsible alcohol consumption, Climate Fresk)
Social media Branding & brand positioning Audit Event management Content creation
CASSANDRE
Communication strategy consultant
LUXURY GOODS
January 2019 - September 2022 (3 years and 8 months)
Paris, France
STRATEGY
Development of global strategies including editorial planning, storytelling, creative direction, and performance analysis.
Client consulting on growth strategies, crisis communication, and sales or traffic issues.
Definition of strategic positioning and brand narrative for each client.
Conception of brand activations, digital campaigns, and creative collaborations.
Briefing creative teams to ensure alignment between strategy and content execution.
CONTENT & DIGITAL
Creation of tailor-made content strategies and brand positioning for each client.
Supervision of daily social media management: planning, publishing, and community engagement.
Production of visual and editorial content aligned with brand identity.
Management of influencer campaigns and brand activations, from concept to execution.
Management of photo and video productions, lifestyle/product shoots, and creative storytelling.
Adaptation of content to the specificities of each platform to maximize engagement and virality.
DATA
Analysis of social media performance and transformation of data into actionable insights.
Collaboration with design teams and external partners to ensure smooth project execution.
KPI tracking, identification of friction points, and performance reporting.
PRESS, INFLUENCE & CELEBRITIES
Media monitoring and press relations management.
Development and management of influencer partnerships to support campaigns and brand growth.
Development and management of celebrity partnerships to enhance campaign visibility and impact.
celebrity marketing Influencer marketing influencer relations Press press relations