Freelancer profile translated to English.
Back to original languageAbout Cassandre
Do you need to move a web or e-commerce project forward, coordinate several stakeholders, or secure a go-live?
I support companies, agencies, and digital teams in managing their web projects, coordinating teams, and overseeing deliveries.
As a digital project manager and e-commerce-oriented Product Owner, I intervene with a very operational approach to transform business needs into concrete actions, streamline communication between teams, and ensure the quality of deliverables.
My areas of intervention:
- Coordination of business, design, and development teams
- Web and e-commerce project management
- Backlog structuring and prioritization
- Writing user stories and transforming wireframes into tickets
- Functional testing and validation of go-lives
- Content management and site administration
- User experience optimization
- RUN and TMA support
Throughout my career, I have managed and supported web and e-commerce projects both at an agency and at Cdiscount, with various stakeholders: marketing, product, UX/UI, development, and business management.
I can also assist with more operational needs:
- WordPress site updates and administration
- Production monitoring
- QA and testing
- Service provider coordination
- Temporary support for product or project teams
Available for short or medium-term missions, remotely or on-site in Bordeaux and its region.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Bordeaux (up to 10km)
Experience
- Cassandre Sirou - FreelanceProduct Owner & Digital Project ManagerE-COMMERCEMay 2026 - Today (1 month)Bordeaux, FranceSupporting companies, agencies, and digital teams on web and e-commerce projects.I primarily focus on project management, team coordination, functional testing, and user experience optimization.My interventions can cover:• Management of web and e-commerce projects• Backlog structuring and monitoring• Transforming business needs or wireframes into concrete actions• Functional testing and validation of go-lives• Administration and updating of WordPress sites• Production monitoring and service provider coordinationAvailable for one-off or transition missions, remote or on-site in the Bordeaux region.
- EvolutiveProduct OwnerDIGITAL AND ITOctober 2022 - May 2026 (3 years and 7 months)Bordeaux, FrancePMO mission for the redesign of a large company's global website (turnover > 10 billion).• Coordination and management of e-commerce projects in the agency's client portfolio.- Management and facilitation of collaboration between different stakeholders: technical teams, marketing teams, and various client-side teams.- Development, organization, and prioritization of the backlog (defining features and writing user stories) and collaboration with the Scrum Master for the smooth running of ceremonies.- Testing of developed features and management of feedback from clients and users, ensuring product value and quality throughout iterations and releases.- Identification of potential project risks and proactive problem-solving to minimize impacts on deadlines and quality.- User experience optimization in collaboration with UX/UI teams.- Definition and monitoring of key success factors and product performance indicators.- Preparation and sharing of regular reports on project progress for internal and external stakeholders.- Facilitation of communication between different teams to ensure transparency and information dissemination.- Documentation management through the implementation of an organization and information sharing system for projects.Mastery of the entire project lifecycle from brief to go-live. And management of the site's life post go-live (TMA and RUN)
- CdiscountProduct OwnerE-COMMERCESeptember 2020 - September 2022 (2 years)Bordeaux, FranceWithin the Cdiscount Services Project team, responsible for the creation and management of new verticals (Travel, Energy, Mobile, Ticketing...)• Management of cross-functional projects (Marketing, IT, SEO, UX, Legal...)• Definition of product vision, roadmap, and associated business opportunities• Planning, updating, and prioritizing the backlog of features and bug fixes• Managing relationships with various partners and service providers• Monitoring development and release planning• Guaranteeing product quality and proper functioning: quality control of delivered features, creation and updating of product testing plans, thorough testing phases to validate incident-free go-lives• Performing benchmarks
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Education
- TOEIC (850 out of 990)TOEIC (850 sur 990)
- Master in Marketing, Digital Marketing, and E-BusinessINSEEC MSc2020STRATEGIE DIGITALE ET INNOVATION - Stratégie marketing appliquée au e-business - Lean Startup et innovation - Droit et nouvelle technologies - Big data et intelligence artificielle - Place de marché et stratégie omnicanale - Design thinking et innovation centrée utilisateur CONCEPTION D'INTERFACE UTILISATEUR - Design de l'expérience utilisateur - Maquettage et prototypage - Web et outils CMS - PAO ACQUISITION DE TRAFIC - Référencement naturel (SEO) - Référencement payant (SEA) - Communication digitale et content marketing - Campagnes d'acquisition e-mailing - Achat média et campagnes Display - Social Ads et vidéo marketing CONVERSION ET FIDELISATION - Data marketing et CRM - Web analytics - Community management