Cassandre Milius

✨ UX / UI Designer

- Creation of the visual identity for ECR Lab (typography, mood boards, colors, icons)

- UX/UI design of the landing page: mockups, illustrations, etc.

💻 Wordpress Website Launch

- Design and launch of the website using the Divi Theme

About the company: ECR Lab is an ecosystem that facilitates the Carbon Footprint® assessment for companies.

https://www.ecr-lab.com/

I am an entrepreneur and founder of The Good Habits, a community web app for inspiration and sharing eco-responsible habits for those who want to enjoy consuming less and better.

✨ I developed the project from A to Z, including:

- User research: creation of interview guides, +40 interviews, synthesis

- Synthesis: development of the customer journey as is, personas

- Prototyping: creation of paper prototype - testing - creation of interactive prototype on Adobe XD - user testing

- Creation of brand identity (vision, mission, values), graphic charter (logo, typography, colors)

- Development of the landing page thegoodhabits.fr

- Development of the web app in no-code on Bubble app.thegoodhabits.fr

- Creation of all illustrations for communication materials on Instagram, LinkedIn, app, etc.

- Community Management

- Business: brand positioning, differentiation from existing offers

- Marketing: design of newsletters, pitches, infographics...

- Crowdfunding campaign on Kisskissbankbank: the campaign exceeded its goal, raising over 6000 euros, thus proving the interest in the concept.

👉 About: The Good Habits was awarded "Coup de Coeur Projet #FemmeduNumérique" by Le Groupe La Poste, partnered with EDF for an EDF Pulse & You campaign, and was among the 7 national projects supported by Google for the Google Changemakers challenge. The Good Habits is also supported by the WILLA incubator and the international Empow’Her network.

😍 To date, over 3000 users are registered on the web app and the concept has been featured in over 40 media and press appearances: L'ADN, La Tribune, Siècle Digital, Feat-Y, Elle Magazine, FlashTweet, Efficycle, Futura Sciences, Avantages Magazine, RCF radio, B SMART, TF1...

🎨 Creation of an illustration for Green-Got's social media (Instagram, LinkedIn)

About the company: Green-Got is a green neobank that finances the low-carbon transition.