CGFreelancer profile translated to English.
Back to original languageAbout Cassandre
Looking to optimize your CRM strategy, increase engagement, or professionalize your email campaigns? I can guide you from conception to execution, with an approach that blends creativity, data, and customer focus.
As a CRM & Digital Marketing Project Manager, I have developed comprehensive expertise in lifecycle management, segmentation, automated workflows, A/B testing, performance analysis, and creating high-value newsletters. I have worked for D2C fashion & lifestyle brands, where I managed daily CRM activities, triggers, multichannel campaigns, and KPI monitoring.
I enjoy working on projects where we build a true customer experience: more relevant messages, smoother journeys, and more impactful communication.
I can assist you on a one-time basis or provide long-term support: optimizing your campaigns, implementing a robust CRM strategy, conducting a full audit, or providing operational reinforcement.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- CCE OccitanieWRITER & EDITORIAL PROJECT MANAGERPUBLIC SECTORDecember 2025 - February 2026 (2 months)- Writing of the 2025 annual activity report and editorial management- Cross-functional coordination of multiple stakeholders
- Little CigogneCRM & DIGITAL MARKETING PROJECT MANAGERFASHION AND COSMETICSSeptember 2023 - Today (2 years and 9 months)Paris, FranceManagement of email and SMS campaigns: editorial planning, briefing the photo team, creating visuals, writing messages, design, targeting, A/B testing, trackingSending 3 newsletters per week to a base of over 300k opt-insManagement of rollouts across different markets with country managers (Germany, Netherlands, Spain)Analysis of the performance of CRM & website actionsCRM monitoring and benchmarksCoordination and online launch of new collections on the website: banners, collection pages, product content
- Laboratoires KloraneDIGITAL PROJECT ASSISTANT MANAGERMEDICALApril 2023 - September 2023 (5 months)Toulouse, FranceSocial Media: Editorial planning management in coordination with the social media agency, creation of visual & video contentInfluencer Marketing: Brief development, campaign monitoringRates & Reviews: Project management with the team and the service providerWebsite: Visual creation, performance monitoring and optimizationCompetitive and creative intelligence, reporting creation
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Education
- Dual degree in Grande Ecole Program & MSc in Brand Content and CommunicationTBS Education2025English Track Stratégie de contenu, Marketing, Product Management & Business Development, Digital Media, Business Analytics
- Bachelor in ManagementTBS Education2023English Track Fondamentaux en économie, comptabilité, droit des entreprises, ressources humaines, et business international Spécialisation en Marketing & Sustainable Business
Certifications
- TOEICETS EMEA2022
- Hubspot Sales SoftwareHubspot Academy2021