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Cassandre GrenierCG

Cassandre Grenier

CRM & DIGITAL MARKETING PROJECT MANAGER

€350/day
Paris, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Cassandre

Looking to optimize your CRM strategy, increase engagement, or professionalize your email campaigns? I can guide you from conception to execution, with an approach that blends creativity, data, and customer focus.

As a CRM & Digital Marketing Project Manager, I have developed comprehensive expertise in lifecycle management, segmentation, automated workflows, A/B testing, performance analysis, and creating high-value newsletters. I have worked for D2C fashion & lifestyle brands, where I managed daily CRM activities, triggers, multichannel campaigns, and KPI monitoring.

I enjoy working on projects where we build a true customer experience: more relevant messages, smoother journeys, and more impactful communication.

I can assist you on a one-time basis or provide long-term support: optimizing your campaigns, implementing a robust CRM strategy, conducting a full audit, or providing operational reinforcement.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • CCE Occitanie
    WRITER & EDITORIAL PROJECT MANAGER
    PUBLIC SECTOR
    December 2025 - February 2026 (2 months)
    - Writing of the 2025 annual activity report and editorial management
    - Cross-functional coordination of multiple stakeholders
    Copywriting Project Management Coordination Canva Layout
  • Little Cigogne
    CRM & DIGITAL MARKETING PROJECT MANAGER
    FASHION AND COSMETICS
    September 2023 - Today (2 years and 9 months)
    Paris, France
    Management of email and SMS campaigns: editorial planning, briefing the photo team, creating visuals, writing messages, design, targeting, A/B testing, tracking
    Sending 3 newsletters per week to a base of over 300k opt-ins
    Management of rollouts across different markets with country managers (Germany, Netherlands, Spain)
    Analysis of the performance of CRM & website actions
    CRM monitoring and benchmarks
    Coordination and online launch of new collections on the website: banners, collection pages, product content
    Email Marketing & Newsletters CRM Google Analytics Email Copywriting Figma
  • Laboratoires Klorane
    DIGITAL PROJECT ASSISTANT MANAGER
    MEDICAL
    April 2023 - September 2023 (5 months)
    Toulouse, France
    Social Media: Editorial planning management in coordination with the social media agency, creation of visual & video content
    Influencer Marketing: Brief development, campaign monitoring
    Rates & Reviews: Project management with the team and the service provider
    Website: Visual creation, performance monitoring and optimization
    Competitive and creative intelligence, reporting creation
    Community Management Content Creation Performance Analysis Project Management Competitive Benchmarking and Analysis

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Education

  • Dual degree in Grande Ecole Program & MSc in Brand Content and Communication
    TBS Education
    2025
    English Track Stratégie de contenu, Marketing, Product Management & Business Development, Digital Media, Business Analytics
  • Bachelor in Management
    TBS Education
    2023
    English Track Fondamentaux en économie, comptabilité, droit des entreprises, ressources humaines, et business international Spécialisation en Marketing & Sustainable Business

Certifications

  • TOEIC
    ETS EMEA
    2022
    English Reading Comprehension Listening Comprehension Professional English
  • Hubspot Sales Software
    Hubspot Academy
    2021
    HubSpot CRM Lead Management Hubspot Sales Pipeline Management Sales Automation

Skill set

Categories