Freelancer profile translated to English.

Description

12 years of experience in B2B development for high-growth startups & SMEs.

Specialized in multichannel growth strategy (branches, franchise, hypermarkets, travel retail), international development, and key account partnerships, primarily in the retail and restaurant sectors.

Autonomous, committed, and results-oriented, I combine a strong business culture, a high adaptability, and a cross-functional vision of value creation levers.

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic
Italian
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Nouvelle enseigne de bar à salades - projet confidentiel
Sales and Operational Development Director - Associate
RESTAURANTS AND FOOD SERVICE
May 2025 - December 2025 (7 months)
Paris, France
• Market and potential analysis, strategy and concept definition
• Product offering design, supplier sourcing, business plan preparation
• Operational manual, technical book, commercial premises study
• Investor deck preparation and presentation
Market Research Sales Strategy Business Development
ETLB - Côté Sushi
Development Director
RESTAURANTS AND FOOD SERVICE
October 2021 - January 2024 (2 years and 3 months)
Paris, France
• Management of multi-brand development strategy (Côté Sushi, Piperno, Wat Burger) → openings in branches, JVs, and franchises
• Launch of alternative channels: 6 hypermarket corners + 4 travel retail kiosks
• B2B client development: Foodles, Room saveurs, Refectory.
• International expansion: organic growth (Luxembourg, Spain, UK), M&A (France, Switzerland, Italy), master franchise (Belgium, Dubai, Vietnam, Mauritius)
• Management: 4 people
REFECTORY
Development Director – Management Committee Member
E-COMMERCE
June 2020 - October 2021 (1 year and 4 months)
Paris, France
• Opening of 25 points of sale (Carrefour City & Market)
• Deployment of corners in Carrefour hypermarkets
• Coordination with Carrefour group management
• Budget preparation, P&L creation and monitoring