Freelancer profile translated to English.

Description

After spending4 yearsas anAccount Directorat the agencyFoll-ow(2020-2024), I now support agencies and advertisers by combining strategic vision and operational execution across all sectors, with extensive experience in beauty, fashion, lifestyle, and food.

📌What I offer:

→ Audit & strategic framing

→ Definition of activation angles

→ Creator recommendations (influence & UGC)

→ Tailor-made campaigns & ambassador programs

→ Implementation of processes and performance monitoring

→ KPI assessment & next steps

I work on aone-offbasis or withmonthly supportto lay a solid and sustainable foundation.

👩🏽‍💻 Some of my clients:

Caudalie

Sephora Collection

Tommy Hilfiger

Regent's park

Amazon

Charlotte Tilbury

Fruitz

Veepee

Narciso Rodriguez

Lounge Underwear

Languages

French
Native or bilingual
Italian
Conversational
Spanish
Conversational
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Foll-ow
Account Director - Team Leader
SOCIAL NETWORKS
September 2021 - September 2024 (3 years)
Paris, France
- Management & leadership: supervision, training, and monitoring of a team of 3 influence & social media consultants.

- Strategy & consulting: definition and implementation of digital marketing and influence strategies for international brands (fashion, beauty, lifestyle).

- 360° project management: coordination of influence and social media campaigns from A to Z, respecting budgets, deadlines, and defined KPIs.

- Strategic & operational recommendations:
→ Sourcing and casting of talents (micro, middle, macro-influencers).
→ Development of activations (digital operations, events, creator content).
→ Contracting, budget negotiation, and legal monitoring.
→ Supervision of content production and distribution.

- Performance analysis (reporting, insights, future recommendations).

- Client relations & C-level support: strategic advice to marketing, communication, and management executives, acting as a trusted partner.

- Business steering: monitoring the Business Unit's revenue, optimizing margins, developing the client portfolio, direct contribution to the agency's growth.
Influencer Marketing Social Media Digital Marketing Project Management Casting
Foll-ow
Business Developer
SOCIAL NETWORKS
September 2020 - September 2021 (1 year)
Paris, France
- Bringing new business opportunities for in-house talents (advertisers/agencies)
- Defining advertisers' and agencies' influence objectives and expectations based on their key moments & recurring themes
- Annual management of key accounts for their influence strategies
- Prospecting & cold calling for new business opportunities and achieving the agency's financial targets
Influencer Marketing Influencer Agent Business Introducer Social Media Digital Marketing