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Cassandre BertinCB

Cassandre Bertin

Facebook Ads, Visuals, and Newsletters Specialist

€450/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Cassandre

Since 2020, I have been passionate about digital marketing and have developed a versatile expertise covering various aspects of the field. Self-taught for 4 years, I master all the intricacies, from writing newsletters to managing Facebook ads, including creating automation scenarios and setting up effective systems on Active Campaign.

Here are the areas of expertise where I can offer you my help:

💸 Shopify Store Creation
- Technical creation of the store & settings
- Copywriting
- Visuals & Mockups

👩‍💻 Media Buying - Facebook ADS
- Creation of your Business Manager & Ad Account
- Business Verification
- Pixel Setup
- Creation and setup of your advertising campaigns
- Monitoring indicators and budget arbitration
- Reporting

📝 Writing your Ad Copy

🎨 Creating your Ad Creatives
- Visuals
- Carousels
- Adaptation of your videos into Facebook ad content

⚒️ Funnel Building - Kajabi, ClickFunnels, Systeme.io
- Building your funnels + automations
- Creation and setup of your member areas
- Creation and setup of your order forms and promo codes

☎️ Autoresponder - Active Campaign & Brevo
- Management and setup of your emailings
- Setup of your automations

🎥 Webinars
- Technical setup of your Webinars on WebinarJam or EverWebinar

🪄 Website & Domain Name
- Purchase of your domain names
- Creation of subdomains
- Opening of your professional email addresses



  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Bloom Academy
    Marketing/Sales Development
    EDUCATION AND E-LEARNING
    November 2023 - Today (2 years and 7 months)
    Lyon, France
    Marketing development, newsletter writing, lead magnet setup, creation of new offers and products, technical management of marketing tools.

    I contribute to marketing development and sales growth by implementing various strategies and techniques.


    Marketing Development:
    • Implementation of marketing strategies to increase visibility and engagement.

    Newsletter Writing:
    • Creation of engaging content for newsletters.
    • Optimization of open and click-through rates.

    Lead Magnet Setup:
    • Design and integration of lead magnets to attract qualified prospects.

    Creation of New Offers and Products:
    • Development and launch of new offers and products.

    Technical Management of Marketing Tools:
    • Configuration and management of marketing tools Active Campaign, ClickFunnels, Kajabi.
    • Implementation of automations to improve campaign efficiency.

    Skills Deployed:

    Marketing and Sales Strategy
    Content Writing and Creation
    Lead Generation
    Product Development
    Marketing Tool Management


    I significantly contribute to marketing growth and sales through a strategic and technical approach.

    Web Marketing Strategy Newsletter Writing Facebook Ads Facebook Advertising Lead Magnet ClickFunnels Active Campaign Sales Funnel Offer Creation Marketing Automation Kajabi
  • Market-It
    Digital Project Manager
    SOCIAL NETWORKS
    August 2022 - June 2023 (10 months)
    Lyon, France
    Project Management:
    • Planning and organization of the different project stages, from conception to execution.
    • Coordination with technical, creative, and marketing teams to ensure smooth and seamless execution.

    Technical Creation of Webinars:

    • Setup of the necessary technical infrastructure for webinars, including broadcast platforms, interaction tools, and participant management systems.
    • Troubleshooting and performance optimization to ensure an optimal user experience.

    Monitoring and Coordination:
    • Rigorous monitoring of project progress, adherence to deadlines, and resource management.
    • Regular communication with clients to understand their needs, provide project updates, and proactively integrate their feedback.

    Training and Support:

    • Training infopreneurs on the use of webinar tools and platforms.
    • Providing technical support during live sessions to ensure the smooth running of webinars.

    Optimization and Continuous Improvement:
    • Analysis of webinar performance and identification of improvement opportunities.
    • Implementation of new solutions and techniques to increase the effectiveness and impact of webinars.

    Skills Deployed:
    Project management and inter-team coordination.
    Mastery of webinar tools and platforms.
    Ability to resolve technical issues quickly and effectively.
    Communication and client relationship skills.
    User training and support.

    This mission allowed me to develop solid expertise in digital project management, particularly in the creation and technical management of webinars, and to significantly contribute to the success of infopreneurs by providing them with high-performance turnkey solutions.

    Project Management Social Networks Webinar webinarjam Make Web Writing Twilio
  • Première Étoile
    Création boutique Shopify
    E-COMMERCE
    March 2023 - May 2023 (2 months)
    Lyon, France
    Lors de cette mission, j'ai pris en charge la création complète d'une boutique Shopify, en m'occupant de tous les aspects techniques et créatifs pour garantir un site fonctionnel et attractif.


    Création Technique & Paramétrages :
    • Mise en place de la boutique Shopify
    • Configuration des paramètres techniques.

    Identité Visuelle :
    • Conception de l'identité visuelle de la boutique, incluant le logo et les visuels.

    Visuels et Mockups :
    • Création de visuels et mockups pour les produits et le site.

    Adresse Email Professionnelle :
    • Configuration de l'adresse email professionnelle liée à la boutique.

    Paramétrage des Produits :
    • Ajout et configuration des fiches produits sur le site, avec toutes les informations nécessaires.

    Copywriting du Site Internet et des Emails Associés :
    • Rédaction des textes du site et des emails associés pour une communication claire et engageante.

    Compétences Déployées :
    Création et Paramétrage Technique
    Design et Identité Visuelle
    Création de Visuels et Mockups
    Configuration d'Emails Professionnels
    Gestion de Produits
    Copywriting


    Cette mission m'a permis de créer une boutique en ligne complète et fonctionnelle, avec une attention particulière aux détails techniques et à l'aspect visuel.

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