Freelancer profile translated to English.
Back to original languageAbout Cassandra
Curious, committed, and determined: three traits that define my approach to projects, with a good dose of energy and always a smile. :)
My career has been built around two universes that I am passionate about: product and business. I have evolved in various environments, supporting the creation, evolution, and development of digital products.
I enjoy being the link between the different stakeholders of a project: understanding user needs, challenging business objectives, translating challenges into concrete features, and facilitating collaboration between business, design, and technical teams.
My conviction: a good product must meet a real user need, serve a clear strategy, and be adopted by its target audience!
Throughout my experiences, I have developed both a strategic and operational approach:
- Structuring a product vision and defining priorities.
- Transforming complex needs into simple and actionable solutions.
- Supporting teams in the design and deployment of digital products.
- Identifying development opportunities and contributing to their market launch.
Whether you are in the launch phase of a product, considering its evolution, or in a commercial structuring process, I would be delighted to help you turn your objectives into concrete actions! :)
I am available remotely or on-site according to your needs.
French
Native or bilingual
Can work on-site
Toulouse (up to 30km)
Experience
- Bleu122B2B Business Developer — Digital solution for creating mobile applicationsDIGITAL AND ITMarch 2025 - October 2025 (7 months)Toulouse, FranceCommercial development of a digital solution enabling companies, associations, and organizations to create a personalized mobile communication application within a controlled budget (under €10,000).Missions:Commercial Development
- Definition of priority targets and identification of commercial opportunities.
- Implementation and management of B2B prospecting actions.
- Prospect qualification and needs analysis.
- Presentation of the solution during sales meetings and demonstrations.
- Development of commercial proposals and management of the sales cycle through to closing.
- Tracking opportunities and managing the sales pipeline.
Client Relations & Project Support- Advising clients on possible uses of the solution.
- Translating client needs into functional recommendations for the customization teams.
- Coordination with internal teams to ensure smooth project launches.
Results:- Development of the prospect portfolio and generation of new commercial opportunities.
- Marketing of an accessible digital solution to meet the needs of organizations with limited budgets.
- Contribution to structuring the sales process and improving the sales approach.
- AQUILA IMAProduct Owner & Business Developer – Business SoftwareAVIATION AND AEROSPACEDecember 2024 - October 2025 (10 months)Toulouse, FranceI was responsible for the product and commercial development of the Aquila IMA bird scaring software for airports, which is now deployed in over 40 airports.This product was designed in close collaboration with the French Civil Aviation Technical Service (STAC), in an environment with demanding regulatory, operational, and safety requirements.Missions:Product Owner
- Gathering, analyzing, and formalizing user and business needs.
- Defining the product vision and functional scope for the graphic redesign and functional evolutions.
- Building the product roadmap and prioritizing the backlog according to user value and business stakes.
- Writing user stories, functional specifications, and acceptance criteria.
- Coordinating between business, design, and development teams to ensure the proper implementation of evolutions.
- Monitoring delivery and validating delivered features.
Business Developer- Managing customer retention in a context of changing contacts and significant price adjustments (doubling of the offer price).
- Commercial development of the software: creating communication materials, identifying prospects, prospecting, product demonstrations, and managing the sales cycle.
- Managing and developing customer relationships to foster satisfaction and loyalty.
- Representing the software at professional events and contributing to its visibility.
- Creating strategic partnerships.
Results:- Repositioning and commercial development in a context of changing contacts and significant price adjustments.
- Re-acquisition of former clients and conversion of new major clients.
- Structuring of the sales process, sales pitch, and presentation materials.
- Continuous product improvement.
- Bleu122B2B Business Developer — Commercial Structuring & Customer ExperienceDIGITAL AND ITMay 2023 - September 2025 (2 years and 4 months)Toulouse, FranceSupporting a startup in developing its commercial activity, structuring its sales processes, and improving its customer experience.Involvement in the entire business development cycle: opportunity analysis, offer structuring, new customer acquisition, and customer journey optimization.Missions:Commercial Development & Growth Strategy
- Identifying new development opportunities and creating new services.
- Structuring the commercial offer and clarifying the positioning.
- Implementing a B2B prospecting process.
- Defining sales cycle stages and structuring commercial follow-up.
- Prospect qualification, conducting sales meetings, and managing closing.
- Implementing tools and processes to improve commercial activity management.
Customer Experience & Journey Optimization- Optimizing the website to improve offer understanding and conversion.
- Implementing a customer relationship follow-up and management process.
- Identifying friction points and providing improvement recommendations.
Results:- Structuring of an organized and reproducible commercial approach.
- Creation of new development levers for the company.
- Improvement of customer follow-up and the proposed experience.
- Establishment of solid foundations to support commercial growth.
Recommendations
Be the first to recommend Cassandra
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MASTER'S DEGREE IN BUSINESS AND PROFIT CENTER MANAGEMENTIFAG School of Management and Entrepreneurship (31)BAC +5 MANAGER D'ENTREPRISES ET DE CENTRES DE PROFITS
- BACHELOR'S DEGREE IN MANAGEMENT OF ORGANIZATIONS, SPECIALIZATION IN HSE (Health, Safety, Environment)ECEMA European School of Management