Freelancer profile translated to English.
Back to original languageAbout Cassandra
E-commerce Management // Content Writing & SEO Optimization // Traffic Acquisition & Web Marketing Strategy // Quadrilingual & Translation
With six years of experience in the digital field, including four specialized in e-commerce, I am a passionate and multilingual consultant, Franco-Norwegian, with a Master's degree in Luxury Marketing.
My professional background includes key roles such as E-commerce Specialist at Groupe Descamps, E-commerce Category Manager at BOS Equipement, Project Manager for the Nespresso account at the digital agency ISOSKELE, and a brief stint at SARENZA at the end of my studies.
- Extensive expertise in e-commerce business management, from e-merchandising to implementing effective web marketing strategies.
- Proficiency in essential tools such as Google Analytics, SEMrush, and CMS platforms like Shopify, Prestashop, and Magento.
- Specialization in SEO optimization for e-commerce, aiming to improve the visibility and ranking of online sales websites in search results.
- Available for translations in the following languages: English, French, Norwegian, and Portuguese.
- Experience in creating and writing newsletters, as well as managing their distribution.
Passionate about digital innovation and the challenges of online commerce, I am ready to collaborate on stimulating projects. Feel free to contact me to discuss your e-commerce and digitalization needs.
I am available for short and long-term assignments. Please do not hesitate to contact me if my profile matches your needs.
Cassandra Ferreira
English
Native or bilingual
French
Native or bilingual
Norwegian Bokmål
Native or bilingual
Portuguese
Fluent
Can work on-site
Paris (up to 15km), Paris (up to 15km)
Experience
- DescampsE-commerce Specialist - Solely managing the group's e-commerce activityLUXURY GOODSSeptember 2020 - April 2023 (2 years and 7 months)Paris, FranceDaily management of the group's online stores, Descamps, Jalla, and the Tommy Hilfiger home license.● Coordination and implementation of various promotions and private sales online and in retail.● Creation and management of the e-commerce catalog: adding new collections● Monitoring actions, reporting, and benchmarks● Sales promotion and e-merchandising responsibilities● Management of sponsored content, Instagram, and Facebook ads● Management of the Instagram/Facebook shop● Management of the e-commerce catalog and promotional listings for our wholesale partners (Galeries Lafayette and BHV online stores)● Participation in the development of the calendar and commercial plan for our Tommy Hilfiger dedicated website: collaboration with PVH group teams● Testing and quality control of web pages: tracking bugs, errors, integration issues, etc.● Proposing areas for improvement for customer experience and UX on the sites in collaboration with developers. Analyzing, correcting, and upgrading the customer journey in its entirety
- BOS EquipementE-commerce Category ManagerHOSPITALITYJanuary 2020 - Today (6 years and 7 months)Paris, France● Participation in the development and launch of 3 online stores, one in partnership with an agency● Product performance analysis and KPI optimization● E-merchandising: development and implementation of the sales promotion plan and content strategy● Responsible for launching new products and creating new categories● CRM: coordination of weekly newsletters● Writing product descriptions● Managing sites using Prestashop and Shopify CMS● Participation in optimizing the display of the product catalog and the site structureProject Manager
- ISOSKELE - Agence digitale & CRMProject Manager for Nespresso AccountCONSULTING AND AUDITSApril 2018 - January 2019 (9 months)Paris, France● Operational monitoring and management of email campaigns for the largest account at the agency, Nespresso International● International: all communication with client teams in English● Responsible for the Scandinavian, Canadian, and Latin American markets● Defining functional specifications based on client meetings● Receiving briefs, ensuring their feasibility, and working in an "agile" mode● Guaranteeing client satisfaction and budget monitoring● Coordinating and managing various stakeholders on projects● Ensuring proper integration, testing, and distribution of campaigns● Managing the delivery and validation phases with client teams● Managing quoting and invoicing phases
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Education
- Master in Luxury MarketingEIML Paris2017Prépare les étudiants à des fonctions de management dans le secteur du luxe en consolidant leurs acquis en marketing et communication et en développant des compétences managériales autour d'études de cas et des projets de consulting.
- Bachelor's Degree in Culture and CommunicationUiO - University of Oslo2015Spécialisation en étude des médias