Freelancer profile translated to English.
Back to original languageAbout Cassandra
Hello, I'm Cassandra, a freelance brand designer!
I help brands stand out with custom visual identities.
Through intentionally designed brand visuals, I translate your story and turn it into a true differentiator!
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- WATOGraphic Designer and Art DirectorENTERTAINMENT AND LEISURESeptember 2023 - Today (2 years and 9 months)Paris, FranceArt Director at WATOClients: Meta, Canal +, Mano Mano, Voyage Privé, Openclassroom, Contentsquare, Malt...My responsibilities:- Art direction- Inventing a unique branding for each event- Print management- Video/Motion Editing (Teaser & Showreel)- Content creation- Set design
- WOÔArt Director & Social Media ManagerSOCIAL NETWORKSFebruary 2023 - August 2023 (6 months)Paris, FranceClients: WOÔ, L'Oréal, Bershka, LancasterArt Direction and UX:- Designing a new visual identity for WOÔ- Web and social media adaptation of the identity- Website UX optimizationSocial Media:- Developing the social media strategy for @woo.paris: editorial line, creative concepts, new formats, calendars...- Creating creative and original digital assets: posts, stories, reels, brand visuals, video capture and editing...- Managing the agency's social networks: copywriting for posts, community management and moderation, scheduling...- Participating in building an impactful newsletter strategy: anticipating key broadcast times, writing, planning...- Identifying projects to highlight, gathering key information, involving collaborators...- Monitoring and analyzing actions: reporting, performance analysis
- ECHOGraphic Design AssistantCONSULTING AND AUDITSFebruary 2022 - July 2022 (5 months)Marseille, FranceGraphic Design AssistantCreation of: logos, business cards, brochures, posters...from concept to print, including execution.
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Education
- DUT Information Communication, Organizational CommunicationIUT Nice Côte d'Azur2021DUT Information Communication, Communication des organisations
- Communication ManagerISCOMSpécialité Création 360