Cassandra Callu

Strategy: establish a strategy based on your different needs (What posting frequency? On which networks? Organic and/or paid?), identify the objectives of each post (engagement, visibility, trust, conversion...), analyze competition and conduct monitoring, influence strategy, improve visibility and image (profile picture, bio, keywords, call to action, highlight stories), analyze the results of the strategy...

Content Creation: establish an editorial calendar, create posts (visuals, descriptions, and hashtags), create stories (set up on CANVA), schedule posts, organize contests.

Community Management: respond to comments, respond to private messages and story replies, like posts where you are mentioned, reshare stories that mention you, engage with your competitors, and the community...

Advertising Management: for the advertising accounts of the different social networks targeted by the company (Instagram, Facebook, TikTok...). This can include creating visuals, or advice for creating visuals adapted to each network, and of course managing the budget for the different campaigns and advertisements.

Establish a strategy based on your objectives (namely to increase your visibility as a restaurant)

Analyze Instagram post statistics from recent months and very regularly to prepare posts of the same style, or even repurpose them in another format

Analyze competition by regularly monitoring

Establish a monthly editorial calendar for different content at the beginning of each week with different information (content type, caption, time, and hashtags)

Create simple posts, infographics, and carousels (visuals, descriptions, and hashtags)

Create a few fixed stories and share community stories that share them

Analyze the engagement of posts created after several months of work

Manage the community (comments, private messages, story sharing, etc.)

Improve the Instagram account bio + highlight stories and cover images