Freelancer profile translated to English.

Description

Hello!

I am a media consultant with 10 years of experience in agencies, specializing in multiscreen campaign management (TV, VOD), budget control, and complex project coordination.

Today, I am putting my expertise at the service of brands, agencies, or organizations that wish to:

- Optimize their media/broadcasting strategy

- Structure or manage a cross-media communication plan

🌍 My profile: rigor, global vision, interpersonal skills, adaptability, and client relationship management, I have a good knowledge of the advertising market.

I am new to Malt, so my first clients will benefit from preferential rates to launch our collaboration with confidence.

👉 Do not hesitate to contact me to discuss your needs, even before a project begins!

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Publicis Media
Senior Multiscreen Trader
May 2024 - December 2024 (7 months)
Management and optimization of TV & VOD campaigns for several advertisers;
Coordination with media agencies, clients, and consultants to ensure effective broadcasting;
Production of reports (TV ratings, campaign summaries, Kantar analyses);
Monitoring and management of client relationships to optimize satisfaction and campaign performance.
Dentsu
Multiscreen Budget Manager
May 2017 - May 2024 (7 years)
Management of advertising investments in TV and VOD with qualitative and quantitative optimization;
Development of recommendations and design of VOD media plans;
Financial monitoring of campaigns and adherence to allocated budgets;
Continuous relationship with media agencies to negotiate and secure the best buying opportunities;
Reporting and campaign summaries with KPI analysis (GRP, CPM, VTR).
Omnicom Media Group
TV Budget Manager
October 2014 - May 2017 (2 years and 7 months)
Management and monitoring of TV campaigns, optimizing media buys and campaign performance;
Analysis and reporting of performance using Kantar and monitoring tools;
Tracking of TV invoicing and verification of deliverables.