About Carsten
- I bring 20+ years of experience building, scaling, and commercializing technology-driven businesses across AI, ADAS, and next-generation autonomous systems. My focus is on translating cutting-edge technology into real market traction, sustainable revenue streams, and long-term strategic advantage.
- What sets me apart is the ability to bridge deep technical domains with global business execution. I operate at the intersection of strategy, partnerships, and ecosystem development, with a proven track record across Europe and China in cross-border scaling and market expansion.
- Typical projects I support include:
- Go-to-market strategy for AI and autonomous mobility products
- Strategic partnerships and ecosystem development
- B2B sales and revenue growth in deep-tech environments
- Market entry and expansion (Europe ↔ China)
- Scaling early-stage technology into enterprise-grade commercial models
- My work is focused on disciplined execution, scalable business design, and building long-term value in highly complex, fast-moving technology markets.
German
Native or bilingual
English
Fluent
Experience
- Plus.AIDirector Business Development AutomotiveAUTOMOBILEJuly 2024 - December 2025 (1 year and 5 months)Santa Clara, CA, USA
- Define Go- To- Market- & partnership strategy, scaling L4 & ADAS business for all major EU Truck customers as Daimler Truck, IVECO and various pass-car OEMs.
- Scaling up Sales and Revenue with European Truck and Automotive OEMs, Tier1 and other collaboration partners for the L4 virtual driver and AI-powered ADAS & Perception SW as SaaS.
- MicroVision GmbHDirector Business Development AutomotiveAUTOMOBILEJanuary 2020 - July 2024 (4 years and 6 months)Hamburg, Germany
- Leading and developing the Automotive Sales & Business Development organisation for the EU and ASIA for MicroVision Lidar Sensors and Perception Software.
- Scaling up Sales and Revenue with Automotive OEMs, Tier1 and other collaborations worldwide.
- Ibeo GmbH (acquired by MicroVision),Head of OEM Automotive Sales EUJanuary 2020 - January 2023 (3 years)China
- Building up and leading the Ibeo worldwide Automotive Sales & BD organisation.
- Automotive Sales and Business Development at Ibeo for the Lidar Sensor and Perception Software.
Success- Winning Lidar Mass Production Contract (€400 Mio) with Great Wall Motors in China.
- Signing Industrial Mass Production Contract with Sick AG in Germany.
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Education
- MBAUniversity Ravensburg-Weingarten2008MBA
- Six Sigma GreenBelt2007Six Sigma Green