Freelancer profile translated to English.
Back to original languageAbout Carsten
Executive Summary
- Experienced CMO
- Proven Managing Director and Co-CEO
- Permanent position, interim, self-employment
- International brand & marketing strategies, B2C & B2B
- Online & offline campaigns, incl. TV (from concept, briefing to shooting)
- Corporate & brand management
- Restructuring and transformation expertise
- Building marketing departments
- Introduction, optimization, and establishment of marketing processes
- Leadership, coaching, and motivation of marketing departments, from 3 to 30 team members
- Corporate management with up to 450 employees
- International experience
- Diverse industry experience: Fashion, mechanical and plant engineering, healthcare, internet / e-commerce, media, retail, consumer goods, construction, services, semiconductors
- Diverse company sizes: Start-up, SME, family businesses, owner- and investor-led, companies operating in Germany and internationally
Carsten Kreilaus is an experienced Chief Marketing Officer (CMO) with a focus on brand strategy and brand management. He has held leading positions at renowned companies such as MEZ Crafts Group, Salamander Window & Door Systems, LaVita GmbH, CHECK24, and s.Oliver. In these roles, he was responsible for the development and implementation of international brand strategies, target group-specific marketing, and the integration of online and offline campaigns.
His expertise includes performance, social media, and content marketing, as well as sustainable brand management and strategy. Kreilaus combines strategic thinking with operational excellence, making him an ideal CMO who sustainably strengthens and transforms brands.
German
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
München (up to 50km)
Experience
- GreenerLife GmbH,Interim Chief Marketing Officer for Impact CompaniesJuly 2024 - Today (1 year and 11 months)Feldbrunnen, SO, SwitzerlandUtilize my expertise during transitional and transformative phases of your company:• Brand & Corporate Management• Marketing & Strategy• Transformative Brand Communication• Building & Motivating Teams• Development, Establishment & Optimization of Marketing Structures & Processes My goal: I make myself redundant quickly and empower your marketing to become self-sufficient.
- MEZ Crafts GmbHManaging DirectorDecember 2022 - June 2024 (1 year and 6 months)Switzerland
- Corporate Management
- Corporate Strategy
- Restructuring and Transformation Strategy
- CMO
- MEZ Crafts Group GmbH,Co-CEOApril 2022 - June 2024 (2 years and 2 months)Solothurn, SwitzerlandApril 2023 - May 2024 Co-CEO• Transformation & Restructuring of the MEZ Group• Corporate Strategy & Management• Focus Areas: Management & Governance, Finance & Accounting, Marketing & Communication, E-Commerce, Product & Procurement Handknitting, HR, IT & Data Processing
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Education
- Marketing, Production Economics, and Business Administration (Diplom Kaufmann)at the University of Passau1998Marketing, Fertigungswirtschaft und Diplom Kaufmann
- Marketingof the University of Málaga,1997Marketing