Freelancer profile translated to English.

Description

I help companies to sustainably increase their digital visibility and lead generation – through data-driven SEO strategies, AI-optimized content systems, and targeted optimization along the entire customer journey.

As a specialized consultant for Generative Engine Optimization (GEO), I combine classic search engine optimization with the new logic of AI-powered search systems and large language models. In doing so, I develop scalable content and platform strategies that are visible and effective for both Google and AI systems.

My strength lies in the combination of strategic thinking and operational implementation: from the conception of complex content and lead generation funnels to continuous performance optimization. Experience from projects with large companies (including the insurance industry) as well as close collaboration with interdisciplinary teams and stakeholders round off my profile.

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

adojo GmbH
SEO Strategist, AI Expert, Online Marketing
DIGITAL AND IT
June 2020 - Today (6 years)
Nürnberg, Germany
Strategic consulting and operational implementation in SEO, performance marketing, and AI-powered marketing solutions. Focus on sustainable growth through data-driven strategies, conversion optimization, and scalable content approaches.

Experience in developing and implementing SEO audits, keyword and content strategies, as well as building high-performing Google Ads campaigns. Supporting companies in digital positioning, lead generation, and efficiency improvement through the targeted use of AI.
SEO Audit Search Engine Optimization (SEO) Generative Engine Optimization Generative AI SEO
ABR Hotel GmbH
CEO - Marketing and Sales, Editorial, Content Management
HOSPITALITY
December 2012 - May 2020 (7 years and 5 months)
Leipzig, Germany
Responsibility for the development and strategic advancement of marketing, sales, and content within the company. Development and implementation of holistic marketing strategies with a focus on online marketing, SEO, and content-driven lead generation.

Management of editorial processes and development and maintenance of content structures for sustainable visibility increase. Conception and implementation of sales measures for customer acquisition and retention, as well as close integration of marketing and sales to optimize the customer journey.
Local SEO SEO Audit Search Engine Optimization (SEO) Content Marketing Social Media Content
Victor's Residenz-Hotels
Sales Manager, Marketing
HOSPITALITY
August 2007 - December 2012 (5 years and 4 months)
Berlin, Germany
Responsibility for the management and development of sales in the hotel sector, focusing on occupancy optimization and revenue increase. Development and implementation of sales strategies for various target groups (B2B and B2C) as well as development and maintenance of cooperations and sales partnerships.

Close collaboration with marketing for brand positioning and optimization of booking channels. Analysis of market and competitor data to identify growth potential as well as continuous development of sales processes.
Content Marketing Local SEO SEO Sales Search Engine Optimization (SEO)