Freelancer profile translated to English.
Back to original languageAbout Carossi
🎬 YouTube Manager & Video Strategist
Specializing in editorial strategy and performance optimization
Passionate about YouTube since its beginnings, I had my own channel on politics, which allowed me to understand the platform's uses and functioning.
I spent several years in an agency accompanying brands, media, and institutions in the development of their video strategies on YouTube.
My approach: I increment and optimize based on a fine analysis of the channel's performance (KPIs)
🎯 What I can bring:
✔️ Editorial Strategy & Channel Development
• Editorial positioning
• Creation and evolution of video formats
• Editorial calendars
• Definition ofthemes, angles, and concepts
✔️ YouTube Performance & Optimization
•Performance analysis(CTR, watchtime, retention, engagement) andKPIreporting
•SEOoptimization
• Optimization oftitles, thumbnails, playlists
• Expertise onalgorithm functioning, innovations
✔️ Operational Channel Management
•Publicationandmoderationof content
• Coordination with media & monetization teams
• Adherence to best practices andYouTube rules
•Account managementand overall editorial consistency
🏢 Experiences & Sectors
I have worked with different types of clients and communication challenges: large groups, institutions, media, and brands, including:
ENGIE, Institut Pasteur, Deezer, Decathlon, Bpifrance
🎥 My favorite content types
I am particularly interested in:
-Popularization formats (history, science, finance, pop culture, music, video games)
-MEDIA channels / with live content or TV reruns / original formats
-Vlogs / Travel formats
I can contribute to the overall strategy of a channel as well as its daily optimization and editorial management.
French
Native or bilingual
English
Fluent
Italian
Conversational
Can work on-site
Paris (up to 30km)
Experience
- BpifranceYouTube ManagerBANKING AND INSURANCEMay 2026 - Today (3 months)Paris, France- Lead the global YouTube strategyfor Bpifrance.- Support creation and production teams in thedevelopment of original formats- Lead editorial committees with Bpifrance business units todefine the channel's editorial calendar-Analyze video performancefrom their first hours of publication, and ensuremonthly reporting.-Optimizevideo performance (titles, thumbnails, **SEO**, playlists, algorithms) and ensure editorial and graphic consistency (**A/B testing**)-Publish and moderatechannel content.- Ensure content compliance with YouTube rules and best practices.- Ensurecoordination with media teamsto monitor monetization, performance, etc.-Identify trends, innovationsand new tools related to YouTube to feed the strategy
- STORYSocial Content Manager (Permanent Contract)SOCIAL NETWORKSJanuary 2024 - December 2025 (1 year and 11 months)Paris, FranceVideo strategy on social media (YouTube & TikTok): social media account management, performance tracking and analysis, audits, benchmarks, and vSEO studies, video strategy (format creation). Creation of a proprietary ranking of brands on social networks (Story Charts)
- TubereachChannel Manager (Apprenticeship)SOCIAL NETWORKSApril 2022 - September 2023 (1 year and 5 months)Neuilly-sur-Seine, FranceConsulting agency: strategic consulting to support brands on YouTube (audit, optimization, SEO, marketing writing, creation of video concepts)
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Education
- Master of Digital Communication & Project Management2023Master de Communication Digitale & Gestion de Projet
- Erasmus - Business & Marketing2021Erasmus - Business & Marketing