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Caro MedinaCM

Caro Medina

Consulting and training for small businesses

€180/day
Logroño, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Caro

With over 20 years of experience in retail, I specialize in managing clothing stores.

Based on multiple experiences and positions developed, I have a practical and proven methodology that allows store managers to implement the necessary changes and processes to improve their operations and results.

Whether you are a clothing store with a long history or in the early stages of building your business, I help you define the processes and routines that will give your business a solid foundation for continued growth.

My work system is based on 4 fundamental pillars: product, analysis, marketing, and management mindset. From these, I create the personalized strategy your store needs to improve its profitability, customer loyalty, and your management mindset.
  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

  • English

    Conversational

Can work on-site
Logroño (up to 50km)

Experience

  • Caro Medina
    Consultant and trainer for small businesses
    September 2021 - Today (4 years and 9 months)
    Enthusiastic about small businesses, I have created a methodology that allows me to act on the point of sale quickly, directly, and specifically, aiming to adjust the time and money investment that consulting entails. Whether you are a clothing store with a long history or in the early stages of building your business, I help you define the processes and routines that will give your business a solid foundation for continued growth. I also collaborate with trade associations through my free consulting, through which we diagnose the state of their associated businesses and propose the necessary actions to boost their businesses. These direct actions on points of sale are reinforced by training workshops related to the different aspects of business management and operation.
  • Nice Things Paloma S.
    Store General Manager
    FASHION AND COSMETICS
    January 2015 - November 2019 (4 years and 10 months)
    Barcelona, Spain
    Store Manager of the store at CC. Illa Diagonal (Barcelona) developing the following functions: Management of a team of 4 full-time employees, directly responsible for their training based on company guidelines. Organization of schedules and management of hours to maximize store profitability each month based on objectives set by management. Analysis of Mystery Shopper reports conducted each season and correction of necessary improvement areas with my team to ensure an optimal level of customer service and loyalty. Constant monitoring, analysis, and reporting of KPIs focused on improving results. Directly responsible for the annual product purchase for the point of sale and attendance at company seasonal conventions held for this purpose. Preparation of orders based on achieving the company's target and analysis of point-of-sale sales history. Development of VM and window displays for the point of sale following instructions sent by the Visual Merchandising Department head. Adaptation of VM criteria based on the specific characteristics of the space and direct reporting to the department head. Responsible for communicating and resolving any store incidents related to maintenance beyond the company's automatically established reviews, ensuring at all times the maintenance of our corporate image. Control of delivery notes for both reception and returns for proper stock and inventory management.
  • TRUCCO
    Store Assistant Manager
    April 2014 - January 2015 (9 months)
    Boston, MA 02163, USA
    Assistant manager of the store on Roselló street (Barcelona). Customer service, product management and control, staff organization, visual merchandising and window dressing, report preparation, KPI tracking and promotion monitoring, cash register, warehouse, and inventory tasks.

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Education

  • Degree, Humanities
    Universitat Jaume I
    2000
    Licenciatura, Humanidades
  • Promotion and business through social networks.
    Foment Formació
    2021
    Promoción y negocio a través de redes sociales.

Skill set

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