Freelancer profile translated to English.
Back to original languageAbout Carolin
Hi, I'm Caro 👩🏼💻
35 years old, living in Wertheim, working in Frankfurt, and I've been in marketing for over 10 years.
During this time, I've had the opportunity to get to know many different industries, companies, and challenges, and that's exactly what makes my work so exciting for me.
Marketing is versatile, individual, and works best when strategy, creativity, and implementation harmonize perfectly.
Whether it's social media, website, campaign, design, or marketing consulting: I'll support you in finding the right path for your company and achieving more together.
I work digitally, flexibly, and also across national borders.
I look forward to collaborating!
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- CW StudioFreelanceMarch 2018 - Today (8 years and 4 months)MARKETINGDevelopment of marketing strategies & conceptsCreation of layoutsPlanning and implementation of newsletters (B2B & B2C)Creation of marketing documentsDesign of presentation materialsCreation of websites with CMS systemsSOCIAL MEDIASetup and expansion of social media presences on the channels Facebook, Instagram, YouTube, Pinterest, Reddit, LinkedIn, and XINGData-driven strategyContent and campaign planningContent creation (images, documents, videos)Processing of image and video materialInfluencer relationsPerformance tracking and report creationPlanning, control, and deployment of paid adsE-COMMERCESetup and conception of the online shopMaintenance and seasonal adjustmentsCampaign planning for newsletters in coordination with social mediaPreparation of online shop content (texts, data & images) according to SEO criteriaAnalysis of SEA campaigns and creation of reportsShooting planning & preparationTRADE SHOW & EVENT PLANNINGTrade show planning and designParticipation in booth designOrganization & planning of trade show staffPUBLIC RELATIONSWriting press releasesOrganization & preparation of press materialsCreation and management of job advertisementsBuilding a qualitative press distribution listPHOTOGRAPHYTaking product photosOrganization of shootingsRetouching
- TMS Trademarketing Service GmbHSocial Media & Communication ExpertMarch 2025 - Today (1 year and 4 months)Offenbach am Main, GermanyMARKETINGDevelopment of marketing strategies & conceptsCreation of layoutsPlanning and implementation of newsletters (B2B & B2C)Creation of marketing documentsDesign of presentation materialsCreation of websites with CMS systemsSOCIAL MEDIASetup and expansion of social media presences on the channels Facebook, Instagram, YouTube, Pinterest, Reddit, LinkedIn, and XINGData-driven strategyContent and campaign planningContent creation (images, documents, videos)Processing of image and video materialInfluencer relationsPerformance tracking and report creationPlanning, control, and deployment of paid adsPUBLIC RELATIONSWriting press releasesOrganization & preparation of press materialsCreation and management of job advertisementsBuilding a qualitative press distribution list
- SThree GmbHSocial Media ManagerHUMAN RESOURCESSeptember 2022 - December 2024 (2 years and 3 months)Frankfurt am Main, GermanySocial Media Management• Graphic Design◦ Online Campaigns• Digital Marketing◦ Websites◦ Trade shows
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Education
- Certificate Interior Design Distance learningLaudius Akademie2020Zertifikat Raumgestaltung Fernstudium
- Bachelor of ArtsDHBW Stuttgart2016Bachelor of Arts