Freelancer profile translated to English.
Back to original languageAbout Carolin
After working in SEO for almost 8 years for two startups and most recently for almost two years in the finance department of CHECK24, I want to make my skills available to a broader spectrum of companies. From future founders to startups to companies that want to optimize their existing website and existing content, I want to clearly show where optimization potentials lie - technically and on the content side - and how these topics can be solved, especially now with AI systems, in the short and long term, with the right SEO or GEO strategy. I also want to make SEO know-how accessible to everyone. Discover with me what "mention" (AI) or ranking potential still lies in your website.
German
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Artefact GermanySenior SEO/GEO SpecialistDIGITAL AND ITSeptember 2023 - Today (2 years and 9 months)München, GermanyClient responsibility and support, long-term SEO/GEO strategy, KPI reporting, collaboration in project tools, weekly calls, concept development, content review, structured data, backlink strategy, AI checklist, holistic SEO/GEO consulting, reporting and tracking, KPI dashboard
- Carolin Schwärzer | SEOSEO ConsultingCONSULTING AND AUDITSJune 2023 - Today (3 years)München, GermanyClient consulting SEO & GEO in the hotel, real estate, and healthcare industries, real estate, insurance, finance. Extensive SEO audits with long-term strategy development. Content writing and optimization as well as CMS editing and support for relaunches. SEO reporting, tracking; AI checklists.
- CHECK24 VergleichsportalLead SEOBANKING AND INSURANCESeptember 2020 - July 2022 (1 year and 10 months)München, GermanyTechnical and disciplinary leadership of the SEO team Finance. Conception & implementation of the SEO strategy for credit, real estate financing, cards & accounts. Direct communication with management & execution of weekly jour fixes. Reporting & dashboards, structured data, content optimization, content briefings.
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Education
- Master of ArtsOstbayerische Technische Hochschule RegensburgMaster of Arts - MA, Marketing & Strategisches Management
- Bachelor of ArtsOstbayerische Technische Hochschule RegensburgBachelor of Arts - BA, Wirtschaftswissenschaften