About Carolin
German
Native or bilingual
English
Fluent
Experience
- Fissler GmbHProject Lead for the Development of the Knife Product CategoryRETAIL (LARGE RETAILERS)April 2024 - Today (2 years and 2 months)Idar-Oberstein, Germany
- Definition of the portfolio strategy and development of product concepts for building a new product category
- Conducting market and competitor analyses
- Creation of sales forecasts and business plans for development projects in coordination with international markets
- Coordination of product tests
- Creation and content implementation of the packaging and POS concept
- Leading interdisciplinary project teams and selecting and managing the supplier partner in Solingen
- Project management and documentation, as well as preparation of decision proposals for the Product Steering Group, presentation of results to management and at international conferences
- Creation and coordination of training and educational content, including integration into the Fissler Compendium
- Development of go-to-market strategies and launch plans
- Support of product development for two knife collections and accompanying accessories from idea to market launch along the stage-gate process
- Fissler GmbHProject Lead for the Development of Cast Iron CookwareRETAIL (LARGE RETAILERS)June 2023 - March 2024 (10 months)Idar-Oberstein, Germany
- Definition of the portfolio strategy as part of Fissler's brand diversification
- Strategic alignment and development of the new cast iron product category as an incremental business opportunity under high time pressure
- Support of product development for two cast iron collections from idea to market launch along the stage-gate process
- Leading interdisciplinary project teams and managing sourcing in France and China
- Project management and documentation, as well as preparation of decision proposals for the Product Steering Group, presentation of results to management and at international conferences
- Development of a training concept for the introduction of the new product category
- Development of the global launch package for international product introduction
- Vaillant Deutschland Gmbh & Co. KGProject Lead for Market Development Strategy End Customer DIGITAL SALESENERGY AND UTILITIESAugust 2022 - June 2023 (10 months)Remscheid, Germany
- Development of a marketing and sales concept for the consumer target group via Digital Sales
- Redesign of the lead management process and associated system landscape according to changed market conditions
- Formulation of hypotheses and support of market research with professional target groups and end customers to gain customer insights and validate project results
- Derivation of user stories as a basis for international harmonization and IT solutioning
- Consulting, project management, and documentation
- Support of piloting
- Presentation of results to management
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Education
- Customer Experience and Customer JourneyDr. Esch2019
- Training as a Communication TrainerInstitute for Self-Activation2009
Certifications
- Professional Scrum Master Iscrum.org2020
- Professional Scrum Product Ownerscrum.org2020
Skill set
Categories
- Digital Project Manager