Freelancer profile translated to English.
Back to original languageAbout Carolin
I help self-employed individuals and small businesses to profitably use their digital channels - for more inquiries, bookings, and sales.
Why with me?
Because strategy makes the difference! I am Carolin, an expert in Online Marketing with a passion for clear strategies and strong communication. As a cheerful Rhinelander, communication is in my blood – and that's exactly what I use, combined with years of experience, specifically for your successful online marketing strategy. I learned early on what it means to truly understand customers. During my training as a retail saleswoman at P&C, it wasn't just about selling products – it was about recognizing target groups, understanding their needs, and offering precisely the right solutions.
This enthusiasm for communication and strategy has never left me. With a Bachelor's degree in Media and Communication from the University of Passau and an MBA in Media Management from the Hamburg Media School, I have systematically expanded my knowledge – with a focus on Online Marketing, digital strategies, and communication psychology.
Online Marketing requires strategy and communication for measurable success!
For over ten years, I have supported companies in successfully positioning themselves digitally – most recently as Team Lead for the Digital Marketing department in Hamburg – where I continue to live. I have developed and implemented online marketing strategies and communication concepts – turning mere prospects into enthusiastic customers.
Since 2025, I have been 100% self-employed and have already helped various clients from different industries to profitably use their digital channels: with a holistic strategy.
More information and customer testimonials at: carolinschramm-oms.de
I look forward to hearing from you!
German
Native or bilingual
English
Fluent
Can work on-site
Hamburg (up to 20km)
Experience
- Christiane von HardenbergStrategic Support in Building Online Marketing and VisibilityJanuary 2025 - Today (1 year and 5 months)Berlin, GermanyIn this project, I support the strategic development of numerous online marketing activities. The goal is to systematically increase digital visibility and sharpen the positioning for both the founded Wealth Academy and the personal brand.The focus is on developing a clear online marketing strategy and coordinating and further developing relevant channels. Content, messages, and measures are aligned to reach the desired target audience and sustainably contribute to visibility.The collaboration is advisory and sparring-oriented. Strategic decisions are reflected upon together, potentials are identified, and concrete measures are prioritized to build a consistent and effective online presence.Result:A clearly aligned online marketing strategy that enables measurable results such as ticket sales (Wealth Academy) while ensuring a consistent, professional digital presence and personal brand.
- Volkshochschule HamburgLecturer for Newsletter Marketing: Strategies for Customer Loyalty and Revenue GrowthEDUCATION AND E-LEARNINGOctober 2025 - Today (8 months)Hamburg, GermanyIn this project, I work as a lecturer, imparting strategic knowledge on newsletter and email marketing. The focus is on giving companies and self-employed individuals a clear understanding of how email marketing can be used strategically to acquire, retain, and increase revenue from customers.During the presentation, key success factors of newsletter marketing will be conveyed, including:• Building a newsletter signup where interested parties gladly leave their email address• Developing a clear newsletter strategy aligned with the target audience• Using automated campaigns for systematic customer engagement• Designing effective subject lines to increase open rates• Efficient and sustainable implementation in daily workThe presentation is practice-oriented, combining strategic fundamentals with concrete examples and actionable recommendations. Afterwards, there will be an opportunity for individual Q&A and in-depth discussion.Result:Participants will receive sound strategic guidance and actionable approaches to strategically use newsletter marketing as a customer and revenue channel.
- Zoi & Ernst LederliebeIndividual 1:1 Online Marketing Support including Analysis, Action Plan, and ImplementationRETAIL (SMALL BUSINESS)August 2025 - November 2025 (3 months)Würzburg, GermanyIn this project, I support ZOI & ERNST Lederliebe within the scope of individual 1:1 online marketing support. The goal is to develop a clear online marketing strategy tailored to the business model and its structured implementation with a measurable focus on visibility and sales.Part 1: Analysis & Presentation• Instagram Analysis (compact):Analysis of the existing presence with clear core messages, priorities, and optimization potentials.• Action Recommendations (PDF):Structurally prepared recommendations in a compact presentation as a basis for decision-making and work.• Results Presentation (30-minute digital call):Presentation of analysis results with room for questions and context for the next steps.Part 2: Implementation & Support• Project and Action Plan:A structured roadmap over several weeks with milestones, clearly defined to-dos, and task prioritization.• Communication Strategy (Instagram & Newsletter):Development of clear guidelines for content, tonality, and channel interplay to support course bookings and sales.• Editorial Plan:A practical editorial plan for Instagram and newsletters, aligned with available time and resources.• Best Practice Templates:Creation of templates for sales-relevant content (especially Stories) as a guide for implementation.• Tool Research Newsletter:Comparison of relevant newsletter tools and well-founded recommendation based on existing contacts.• Regular Coordination:Two digital coordination calls per month for progress monitoring, fine-tuning, and strategic alignment.Result:An individually developed online marketing strategy with a clear action plan, a measurable focus on sales, and a consistent and professional digital presence.
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Education
- Master of BusinessHamburg Media School2015Master of Business Administration (M.B.A.) in Medienmanagement
- Bachelor of ArtsUniversity of Passau2013Bachelor (B.A.) in Medien und Kommunikation