Freelancer profile translated to English.
Back to original languageAbout Carolin
Hi, I'm Carolin, a passionate social media expert with a love for sustainable action 💚
After my Master's in Online Communication, I spent 10 years developing creative social media campaigns for exciting projects like the energy transition and coliving spaces. Whether it's content production, community management, or live campaigns – I tackle it and ensure visible results.
Today, I help companies take their brand to the next level through social media marketing. From tailored strategies to inspiring content – I help present your message authentically and effectively.
My Motivation:
📢 Effectively Communicating Sustainable Action
With my expertise, I support projects driving the energy transition. Many companies and startups develop solutions for a sustainable future; I focus on effective communication.
My Experience:
📢 Extensive Expertise in the Renewable Energy Sector and Fast-Paced Social Media World
With 4 years at the German Energy Agency (dena), I possess broad expertise in the latest developments in renewable energy. I have provided communication support for topics such as the installation of heat pumps in apartment buildings, serial refurbishment using the "Energiesprung" initiative, and hydrogen as an energy carrier in the steel industry.
I acquired my writing skills during my studies in Journalism and Online Communication. I further developed and perfected them through internships at newspapers and press offices, both domestically and abroad. By regularly attending creative and writing seminars, I bring fresh perspectives to creative thinking.
My Services:
📢 Comprehensive Package for Impactful Social Media Campaigns
🔹 Initial Consultation
🔹 Strategy Development
🔹 Market Analysis
🔹 Target Audience Analysis
🔹 Selection of Suitable Communication Channels
🔹 Content Creation
🔹 Content Publishing
German
Native or bilingual
English
Fluent
Spanish
Conversational
Russian
Basic
Remote only
Primarily works remotely
Experience
- FreelanceFreelance Social Media Manager, remoteSeptember 2024 - Today (1 year and 9 months)- Project from 2024-2025: Online Communication, Social Media & Community Management for Coliving & Coworking in Javea, Spain
- Deutsche Energie-Agentur GmbH (dena),Senior Expert Social MediaENERGY AND UTILITIESJuly 2020 - August 2024 (4 years and 1 month)Berlin, Germanydena is the competence center for energy efficiency, renewable energies, and intelligent energy systems. As an "Agency for Applied Energy Transition," we contribute to achieving the German government's energy and climate policy goals.denA develops solutions and puts them into practice, nationally and internationally. To do this, it brings together partners from politics and business across all sectors – with enthusiasm for one of the most exciting challenges of our time.TasksContent production, community management, KPI tracking, campaign planning, introduction of new content formats (Number of the Month, Job of the Week, dena Background, LinkedIn Newsletter) Complete campaign management for the annual dena Congress: Coordination of online marketing agency, content planning & production, live support**Follower Growth
- LINKEDIN: +34,000 followers
- X (Twitter): +3,000 followers
- YOUTUBE: +800 subscribers
**Channel Management- LINKEDIN: 15 company profiles
- X (Twitter): 6 company profiles
- YOUTUBE: 3 company profiles
- LAND BRANDENBURG LOTTO GmbH,Senior Social Media ManagerPUBLIC SECTORSeptember 2015 - June 2020 (4 years and 9 months)Potsdam, GermanyLAND BRANDENBURG LOTTO GmbH (Lotto Brandenburg), based in Potsdam, is a wholly-owned subsidiary of the state of Brandenburg. Since its founding in April 1991, it has operated various lotteries and TOTO bets on behalf of the state government. Its primary goal is to provide Brandenburg residents with gambling in a safe and legal framework and to support responsible gaming behavior. The legal basis for its operations is the Interstate Treaty on Gambling and the Act on Public Lotteries, Raffles, and Sports Betting in the State of Brandenburg.TasksConception of social media strategy, content production, community management, writing articles for the corporate blogChannels
- Facebook, YouTube, Instagram, LinkedIn
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Education
- Corporate Strategy DiplomaMiami Ad School Europe & OMR202312 Wochen, 8 Mentor/-innen, 8 Module: Der englischsprachige Kurs liefert State-of-the-Art Insights von internationalen Agenturen und weltbekannten Brands. • Strategy & Planning • Brand & Purpose • Research & Insights • Ideas & Creativity • Communication & Media • Effectiveness & Performance • Business & Growth • Innovation & Design
- M. A. Online CommunicationHochschule Anhalt2015Abschlussnote: 1,5 Titel der Masterarbeit: "Die Entwicklung einer Kommunikationsstrategie im Bereich Social Media zur Vermarktung der Gartenplattform Mein-Blumenplaner.de mit dem Ziel der B2C-Kundenakquise für das Startup trappZONE"