Freelancer profile translated to English.

Description

CRM & Lifecycle Marketing Expert | Retention, CLV & Marketing Automation

I support e-commerce and digital companies in retaining customers long-term, increasing customer lifetime value, and successfully reactivating inactive contacts.

My focus is on the development and operational implementation of CRM and lifecycle marketing measures along the entire customer journey. I combine strategic thinking with a strong hands-on mentality: from conception to technical implementation, testing, reporting, and optimization, I manage projects independently from start to finish.

My specialties:

Customer Retention & Loyalty

Increasing Customer Lifetime Value (CLV)

Reactivation of inactive customers and contacts

CRM & Lifecycle Marketing Strategies

Marketing Automation & Customer Journeys

Email Marketing and personalized communication

Segmentation, testing, and performance optimization

Typical projects:

Setup and optimization of automated CRM flows

Welcome, onboarding, engagement, and win-back sequences

CRM audits and lifecycle analyses

Development of data-driven retention strategies

Campaign management and performance reporting

Tools & Platforms:

I work data-driven, pragmatically, and with a clear focus on measurable results. I have particular experience in building scalable automations, optimizing customer lifecycles, and sustainably increasing revenue through CRM measures.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Coffee Circle (Specialty Coffee)
CRM & CONTENT MARKETING MANAGER
AGRICULTURE
June 2024 - June 2026 (2 years)
Berlin, Germany
Independent creation, planning, and analysis of newsletters
Campaigns with increased open and click-through rates Planning and execution of A/B tests for campaign optimization
Development and optimization of automated customer journeys along the entire customer lifecycle
Maintenance and segmentation of customer data based on RFMT analysis
Close collaboration with departments such as Brand, E-Commerce, and Software Development
Conception and management of direct mail campaigns, including performance analysis
Strategic further development of the CRM channel with a focus on customer retention and recovery
Conducting cohort analyses to identify trends and optimization potential
Subscription Project Management Content Marketing Customer Lifecycle Management Conversion Optimization
nu3 GmbH (Super Foods and Supplements)
CRM MARKETING MANAGER
April 2021 - December 2023 (2 years and 8 months)
Berlin, Germany
Operational campaign management for newsletters in six European online shops, from briefing to performance analysis
Active coordination with relevant stakeholders to ensure smooth campaign implementation
Creation and maintenance of target group segments based on relevant KPIs and CRM data Setup, testing, and ongoing optimization of automation and lifecycle journeys
Creation of target group-specific content, including briefing, text, and coordination
Planning, implementation, and evaluation of direct mail campaigns
Maintenance and continuous updating of the CRM campaign calendar
Operational Excellence Customer Lifecycle Management Project Management Strategic Planning Content Marketing
nu3 GmbH (Super Foods and Supplements)
OFFICE MANAGER & HR SUPPORT
June 2019 - March 2021 (1 year and 9 months)
Berlin, Germany
Overall responsibility for office management, including ensuring smooth internal processes. Setup and management of central communication and service processes for up to 60 employees and external partners.
Structured organization of administrative HR processes from entry to exit. Conception, planning, and implementation of internal events to strengthen team culture and employee loyalty.
Independent management of the recruiting process from ad creation to interview coordination.
Close collaboration with management on selection processes and personnel decisions. Development and implementation of structured onboarding processes for successful integration of new employees.
Independent creation of qualified interim and final references.
Project Management Interim Recruiting Event Management Stakeholder Management Contract Management