About Carolin
German
Native or bilingual
English
Fluent
Spanish
Basic
French
Basic
Experience
- oh boy! creationsFounder & Creative HeadCONSULTING AND AUDITSOctober 2020 - Today (5 years and 8 months)Mannheim, Germany⋗ Branding & Employer Branding⋗ Brand Strategy⋗ Storytelling⋗ Copywriting & Texting⋗ Personal Branding⋗ Marketing Sparring
- Etengo (Deutschland) AGTeam Lead | MarketingHUMAN RESOURCESNovember 2016 - September 2020 (3 years and 11 months)Mannheim, Germany⋗ Branding: Brand Strategy & Brand Development⋗ Marketing: Cross-channel marketing and communication measures⋗ Strategy: Conception & Implementation of Online Marketing and Content Strategy⋗ Content Creation (e.g., Website, Blog, E-book, Video, Photo, Infographic, Brochure)⋗ Promotional Marketing Campaigns⋗ External & Internal Events⋗ Internal Communication Strategy⋗ Employer Branding⋗ Press and Public Relations
- von Jungfeld / stilfaser GmbHHead of Marketing & SalesFASHION AND COSMETICSJuly 2013 - July 2016 (3 years and 1 month)Mannheim, Germany⋗ Branding & Brand Development⋗ Establishment in the German retail market (650 stores)⋗ Content Creation / B2B Marketing (on- & offline)⋗ Creation & Implementation of Retail Marketing Activities⋗ Event Organization and Representation at Trade Fairs (Berlin Fashion Week, ISPO Munich)
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Education
- B.A. Leisure and Tourism ManagementUniversity of Applied Sciences Stralsund2011
- M.A. Music and Creative IndustriesPopakademie Baden-Württemberg2013