Freelancer profile translated to English.
Back to original languageAbout Caroline
I support independent hotels and boutique hotel groups – boutique hotels and 3 to 5-star establishments – in improving their overall profitability by breaking down silos between Rooms, Food & Beverage, and Wellness revenue streams.
With a dual background in hotel operations and revenue management, gained in both luxury and boutique hotel settings, I undertake short, hands-on, and results-oriented assignments.
For openings or repositioning phases, my approach prioritizes ADR preservation, positioning consistency, and cost control, rather than an immediate pursuit of volume, to ensure sustainable performance.
My work is cross-functional: I align Rooms, F&B, Spa, and Management teams around common KPIs and simplified decision-making.
Key offerings
• Global Profit Diagnostic (Rooms · F&B · Spa)
• Short-term operational support and KPI monitoring
Need an external perspective on your margins or 2026 budget? Let’s connect.
English
Native or bilingual
Spanish
Fluent
Italian
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Mondrian Bordeaux Les CarmesRevenue DirectorAugust 2023 - Today (3 years)Bordeaux, France
- Director of Revenue Management for the opening of a new 5★ hotel, building the department and strategy from the ground up (using Wrike).
- Set up and configured all revenue-related systems, including RMS, channel manager, PMS integrations, and BI reporting tools.
- Developed the full commercial strategy, covering pricing architecture, segmentation, forecasting, and distribution.
- Oversaw total revenue management across Rooms, F&B outlets, and the Spa, ensuring cohesive and profitable positioning.
- Collaborated with sales, marketing, and operations to optimize topline performance and ensure a successful market launch.
- SO/ ParisRevenue DirectorOctober 2021 - August 2023 (1 year and 10 months)Paris, France
- Directed all revenue management activities for the pre-opening of the SO/ Paris 5★ hotel, building the function from scratch.
- Defined the commercial strategy, including market positioning, segmentation, and pricing architecture for a luxury lifestyle brand.
- Selected and implemented key revenue tools (RMS, channel manager, BI dashboards) and ensured full system integration.
- Conducted detailed competitor and market analyses to shape dynamic rate strategies for the Paris luxury segment.
- Designed the KPI framework covering forecasting, pickup, channel mix, and profitability to guide performance from day one.
- Collaborated with sales, marketing, and operations to optimize topline revenue and support a successful opening.
- RevUp ConseilRevenue Optimization ConsultantMarch 2020 - November 2020 (8 months)Paris, France
- Supported clients with pricing strategy, distribution optimization, and the implementation of RMS/BI tools.
- Activity discontinued during the Covid period due to the impact on the hospitality industry.
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Education
- Swiss Hotel Diploma, HospitatityLes Roches International School of Hotel Management2010Swiss Hotel Diploma, Hospitatity
- Bachelor of ArtsKendall College, Les Roches School of Hospitality Management2011Bachelor of Arts, Hospitality Management