About Caroline
French
Native or bilingual
English
Native or bilingual
Experience
- BOXYMarketing Manager - Brand, Communication, and CRMJanuary 2023 - Today (3 years and 7 months)Retail tech scale-up (autonomous stores).What I did there:Managed the brand and all communication materials (print & digital).Created communication campaigns: visuals, messages, multi-channel variations.Designed materials for retail / food / tech: posters, POS displays, investor presentations, brochures, etc.Worked closely with product & sales teams → materials focused on conversion and clarity, not just aesthetics.👉 Result: I know how to transform technical or B2B subjects into simple, understandable, and reassuring messages and visuals.
- Olt FranceCo-Founder - Operations & Product MarketingJanuary 2019 - October 2020 (1 year and 9 months)Paris, FranceCreated a brand from scratch: visual identity, guidelines, tone, universe.Designed the e-commerce site, product pages, banners, featured visuals.Created packaging & sales materials to present the brand to partners.👉 I understand very well the needs of a small structure that has to do everything within a tight budget but wants a professional outcome.
- LBB Asia LimitedMarketing, Branding Graphic Designer (Intern)March 2017 - August 2017 (5 months)Hong KongGraphic designer roles for retail, luxury, and tech clients.Created in-store communication materials: posters, POS displays, window visuals.Rebranding: logo, brand guidelines, brand guidelines.Managed print & web production (budget, schedule, specs).👉 International experience + "premium brands" requirement → useful for giving a more high-end look to small businesses.
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Education
- Innovation & EconomicsESCP Europe2019