Freelancer profile translated to English.
Back to original languageAbout Caroline
A journalist by training, who became a communicator and then an entrepreneur in the field of ecological transition, I support companies concerned about their impact and structures of general interest in creating **high-value-added content**.
CSR reports, activity reports, articles, executive op-eds, LinkedIn posts,... I handle your editorial projects from A to Z: definition of editorial strategy, information gathering, writing, layout, and enhancement of your productions.
My expertise combinesjournalistic rigor with a strategic vision of ecological transition and solidarity issues.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- INDÉPENDANTECopywriter and Editorial Strategy ConsultantCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 7 months)Editorial support and production of high-value-added content (articles, white papers, reports) as a freelancer, for players in the committed economy and structures of general interest.
- LE KABA / KABA IMPACTCo-founder and PartnerPRESS AND MEDIAJanuary 2020 - Today (6 years and 7 months)Creation and management of a company combining a media outlet - Le Kaba - and an CSR consulting and training firm - Kaba Impact.Le Kaba is a unique information website, open to the general public, on the theme of responsible consumption and individual ecological transition: 30K visitors per month, +700 articles and 120 online buying guides, 1 weekly newsletter with 10,000 subscribers. My responsibilities:
- Definition of the editorial line and management of the editorial team: choice of topics, angles, planning, proofreading, and validation of published articles and videos.
- Management and implementation of Le Kaba's communication strategy: press relations, advertising, social media,...
Kaba Impact supports companies in defining their CSR strategy, training, and engaging employees in the ecological transition. My responsibilities:- Strategic consulting and support for management teams or CSR teams.
- Corporate training: pedagogical engineering, quality assurance, coordination of trainers, and personally facilitating numerous training sessions.
- CSR communication: writing and layout of CSR reports, mission reports, impact reports, and tailor-made awareness materials.
- APPRENTIS D'AUTEUILHead of Editorial DepartmentCIVIC AND SOCIAL ORGANIZATIONSJanuary 2017 - January 2020 (3 years)Paris, France● Development and execution of the editorial strategy: selection of topics for the institution, both internally and externally (general public and donors); drafting key messages; building communication plans to increase awareness and fundraising.● Management of the department (10 employees) of journalists/copywriters for the production of news content (print, web, and video) and photographers; management of service providers.● Organization of high-value-added events for philanthropists, influencers, and institutional stakeholders,...
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Education
- Journalism DegreeCELSA (Paris IV University)2004Diplôme de journalisme
- Political Science DegreeInstitut d'études politiques de Lyon2002Diplôme de sciences politiques