Freelancer profile translated to English.
Back to original languageAbout Caroline
Does your company have marketing, but the customers are still missing? Or does your marketing feel fragmented without a clear strategy?
I help entrepreneurs and SMEs rebuild their marketing strategy, positioning, and digital visibility clearly, so their expertise effectively attracts customers.
Many companies invest in marketing but lack a clear structure. Their website doesn't convert, their communication isn't sharp enough, or their marketing channels don't work together. I bring change to that.
As a Marketing Strategy Consultant, I first analyze the current situation: marketing strategy, positioning, website, communication, and digital channels. From there, I develop a clear marketing structure that ensures more visibility, better lead generation, and a stronger market position.
My expertise lies in:
• Marketing strategy and growth strategy
• Positioning and value proposition
• Website and conversion strategy
• Lead generation and marketing funnels
• Content strategy and digital visibility
• Marketing audits and optimization
What sets me apart is that I combine strategy with practical execution. I don't just contribute at a strategic level, but also help with the concrete development of marketing structures, websites, and content strategies.
Clients often engage me for:
• Developing marketing strategy
• Sharpening positioning and messaging
• Improving website structure and conversion
• Conducting marketing audits and creating growth plans
• Developing content strategy
• Go-to-market strategy for new services
My approach is strategic, pragmatic, and results-oriented: fewer isolated marketing actions, more structure, and marketing that effectively contributes to sustainable growth.
Dutch
Native or bilingual
Can work on-site
Tremelo (up to 50km)
Experience
- De ONLINE Marketing TolkOwner/ManagerDIGITAL AND ITAugust 2018 - Today (7 years and 10 months)
Owner/Manager & Marketing Strategist – Caro-ON-line
As a marketing consultant and owner of Caro-ON-line, I help entrepreneurs and SMEs develop and implement a strong marketing strategy and digital growth strategy. My focus is on positioning, visibility, lead generation, and conversion.Key aspects of my work experience:• Marketing Strategy & Growth StrategyDeveloping strategic marketing plans that help companies structurally grow their visibility, customer flow, and revenue.• Positioning & Value PropositionHelping to define a clear market position and unique value proposition so companies can differentiate themselves more strongly from competitors.• Go-to-Market StrategyStrategically developing new services, products, or online offerings and the way they are successfully brought to market.• Website and Conversion StrategyDeveloping structures for websites and landing pages that convert visitors into leads and customers.• Lead Generation & Online FunnelsSetting up marketing funnels and digital customer journeys that ensure a constant influx of potential customers.• Content Strategy & Digital VisibilityDeveloping content strategies for social media, websites, and online platforms to build expertise and brand authority.• Marketing Audits & OptimizationAnalyzing existing marketing channels, communication, and digital presence to identify growth opportunities and improve performance.• Strategic Sparring Partner for EntrepreneursGuiding entrepreneurs in marketing decisions and helping to bring structure and focus to their marketing approach.My approach combines strategy and execution: fewer isolated marketing actions, more structure, clear positioning, and marketing that effectively contributes to sustainable growth. - Group PashuysenFreelance Social Media ManagerAUTOMOBILEApril 2018 - Today (8 years and 2 months)Social Media Manager – Group PashuysenAs Social Media Manager for Group Pashuysen, I am responsible for developing and executing the social media strategy for various car brands and dealerships within the group. The goal is to strengthen the online visibility of the dealerships, create brand experience, and reach potential customers through digital channels.My role combines planning with daily content creation. I ensure a consistent online presence that aligns with the brand identity of the different car brands while also capitalizing on local marketing opportunities.Key responsibilities:• Developing a social media strategy for the various brands and models• Planning and creating content for channels such as Facebook, Instagram, and other digital platforms• Translating product launches, promotions, and stock offers into attractive social media posts• Supporting local marketing campaigns through social media• Aligning communication with the marketing objectives of the dealershipThrough a combination of informative, inspiring, and promotional content, I ensure that the social media channels contribute to the visibility of the brands, strengthen the trust of potential customers, and refer interested parties to showroom visits or online inquiries.My approach focuses on consistent visibility, clear communication, and content that supports both brand experience and sales.
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Education
- Social Media AdvertisingMark Bongers2018Opleiding Social Media Adverteren – Mark Bongers Academy Tijdens deze opleiding heb ik mij verdiept in het strategisch opzetten en optimaliseren van social media advertenties via platformen zoals Facebook en Instagram. De training focuste op doelgroepbepaling, het opzetten van advertentiecampagnes, werken met funnels, retargeting en het analyseren en optimaliseren van campagnes om betere resultaten en meer leads te genereren.