Freelancer profile translated to English.

Description

As a driven and results-oriented Marketing Manager, I have built over 24 years of experience in developing and executing marketing strategies for diverse sectors. My specialization lies in digital transformation, team management, and optimizing marketing processes. I have successfully led marketing teams, managed complex projects, and delivered impactful campaigns that yield measurable results. My expertise includes managing large-scale digital projects, such as implementing HubSpot and developing personalized customer zones and webshops.

At Dossche Mills, I reorganized and optimized the marketing team, leading to a significant improvement in efficiency and effectiveness. Additionally, I played a key role in launching the Terah Footprint Program, a sustainability initiative encompassing the entire wheat chain. At Peripass, I successfully established marketing activities for the Benelux, France, and DACH regions, with a strong focus on growth marketing and lead generation.

With a background in both online and offline marketing, I have expanded my skills to digital transformation, content management, and data analysis. My leadership style is characterized by a combination of strategic insight and empathetic team management, which has led to the successful development of dynamic and efficient marketing teams.

As a freelancer, I bring a wealth of experience and a fresh perspective, supporting companies with their digital challenges. My focus is on creating tailor-made marketing solutions that align with your company's specific needs.

With my technical know-how in digital marketing tools such as HubSpot, SEO/SEA, LinkedIn, AI, and marketing automation, combined with my leadership qualities, I am the ideal partner to elevate your marketing activities.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
French
Fluent
German
Basic

Workplace preferences

Can work on-site

Sleidinge (up to 40km)

Dossche Mills
Marketing Manager
AGRICULTURE
October 2022 - August 2024 (1 year and 10 months)
Deinze, Belgium
- Team optimization and coaching: reorganizing and optimizing the marketing team to increase efficiency and deploy resources and budget more effectively.
- Marketing strategy: development and implementation of a segmented marketing plan, including budget management, customer satisfaction surveys, and setting up reporting.
- Online Marketing: implementation of HubSpot and setting up online marketing campaigns and marketing automation.
- New website launch: setting up online marketing architecture and redeveloping the website, including a personalized customer zone and webshop for artisanal bakers.
- Sustainability: launching the Terah Footprint Program, a program that encompasses all aspects of the wheat chain. Topping it off with the organization of the first Terah Footprint Summit.
Peripass
Head of Marketing
SOFTWARE PUBLISHING
October 2019 - October 2022 (3 years)
Gent, Belgium
- Marketing strategy: setting up and executing all marketing activities in Benelux, France, and the DACH region, focused on the logistics sector.
- Digital Marketing with a strong focus on growth marketing and lead generation: implementation of HubSpot Marketing Hub and setting up digital marketing campaigns, including social media, email marketing, SEA/SEO campaigns, and Account Based Marketing.
- Events: hands-on organization of webinars, trade shows, and networking events to increase brand awareness and strengthen customer relationships.
Fedrus International, VM Building Solutions & APOK
Marketing Manager
RETAIL (LARGE RETAILERS)
January 2008 - October 2019 (11 years and 9 months)
Deinze, Belgium
- Team management: leading a marketing team of 12 professionals, including project marketers, graphic designers, content marketers, and telemarketers.
- Digital Transformation: launching a new CMS platform, marketing automation, e-commerce, and Pimcore (for online and offline purposes).
- Go-to-Market Strategy: development of GTM strategies per division and translating them into a marketing and communication policy for the group.
- Product Marketing: online and offline marketing tools for building materials, roofing, and facade products, including EPDM roofing.
- Communication: internal and external communication, PR (crisis communication during restructuring).