Freelancer profile translated to English.
Back to original languageAbout Caroline
🏨 Project Manager specialized in commercial, digital, and positioning strategy for luxury hospitality, coliving, and travel tech. Airtable Expert.
I support management companies, owners, and investors of luxury hotel, coliving, and rental properties in developing their visibility and revenue.
🚀 Creator of the Hotel Strategy Hub — Airtable Web App for Hotels
I developed the Hotel Strategy Hub, a proprietary solution that centralizes hotel data, automates 360° commercial audits, and generates operational dashboards. A platform designed for commercial, revenue, marketing, and operations management.
🔎 Commercial & Digital Strategy (Pre-opening or Transition)
• Positioning Study: USP, pricing, offer marketing, competitive benchmark
• Customer Segmentation Definition: typology, market, seasonality
• Commercial Budget: Press, SEO, SEA, Social Media, E-commerce, Sales, Distribution
• Multi-segment Pricing Strategy & Revenue Management Steering
• Team & Vendor Management, KPIs, Performance
• Digital Ecosystem Implementation: PMS, CRS, CRM, RMS, BI, website
🔎 End-to-End Project Management
• Pre-sales, launch, post-opening follow-up
• Planning, costs, resources, responsibilities
• Collaborative steering tools & performance indicators
• Training & skills transfer
🔎 Interim Management / Replacement
• Revenue Management, Sales, Marketing, Account Management Director
• Performance Steering & Reporting
✋ My Differentiators
• 360° strategic vision and results-oriented analytical approach
• Project methodology & collaborative tools (PMP - PMI® certification)
• No-code expertise on Airtable, bringing efficiency, automation, and time savings
• Leadership & team spirit (20 years of national competitive basketball ⛹️♀️)
Let's connect!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Nice (up to 50km), Marseille (up to 50km), Bordeaux (up to 50km)
Experience
- CTB AgencyDesign and Development of the Hotel Strategy Hub Web App (Airtable)HOSPITALITYOctober 2025 - Today (8 months)Paris, FranceAs part of my consulting activity in commercial and revenue management strategy for the hotel industry,I designed and developed the Hotel Strategy Hub, a business web app based on Airtable, designed to centralize, analyze, and industrialize hotel commercial performance.I completed specialized trainingAirmakers (No-Code / Airtable)to gain advanced mastery of data modeling best practices, Airtable database structuring, Airtable interface UX, and business dashboard construction.🎯 Project Objectives
- Centralize product, commercial, marketing, MICE, distribution, and reputation data
- Industrialize the 360° commercial and revenue audit methodology
- Standardize competitive benchmarking
- Create operational dashboards connected to Airtable
- Accelerate decision-making analyses through a reliable and unified Airtable data structure
🧩 Achievements- Airtable database design (tables, relationships, fields, views)
- Development of an Airtable interface for non-technical users
- Structuring of KPIs, dashboards, and audit modules
- Development of modules: Commercial, MICE, Marketing, Reputation, Benchmark
- Implementation of internal Airtable automations (data consolidation, alerts, tracking)
- Complete documentation to industrialize the solution for client hotels
🔧 Skills UsedAdvanced Airtable, No-Code, data modeling, Airtable database, Airtable automation, Airtable interface UX, dashboards, audit structuring, commercial & revenue processes, Hotel Tech. - Ki Space Hotel & SpaConsultant in Sales Strategy, Pricing & Digital MarketingHOSPITALITYMay 2025 - Today (1 year and 1 month)Paris, France🏨 4-star hotel with 274 rooms, 500m² of seminar space, 1000m² spa, Restaurant, Bar, Arcade Games, Disney partner hotel.Global strategic support to reposition the establishment in a competitive market in the Disneyland Paris area.
- Comprehensive commercial & digital audit: performance analysis by segment (Leisure, Corporate, MICE, Tour Series, Disney), distribution channel diagnosis (direct, OTA, GDS), competitive benchmarking, and customer journey on the website.
- Definition of a segmented pricing strategy: price repositioning by target, creation of differentiating package offers, optimization of distribution and margins by channel.
- Design of a B2B & B2C digital acquisition plan: persona development, selection of acquisition levers (SEA, CRM, social ads…), targeted messaging, and operational roadmap.
- Modeling of workflows and flowcharts for the sales & reservations department: mapping of internal processes and customer touchpoints, identification of friction points, recommendations for automation and coordination to streamline journeys, increase conversion rates, and improve customer satisfaction.
📌 Objective: Maximize revenue through a coherent strategy, conversion-oriented, and aligned with customer expectations, the realities of the hotel market, and the operational capabilities of the establishment. - La Mouette et Les Dromadaires - Essaouira, MarocConsultant in Launch Strategy & Digital DistributionHOSPITALITYFebruary 2025 - May 2025 (3 months)Essaouira, Morocco🏨 Lifestyle Hotel - Restaurant on Sidi Kaouki beach, rooms and private house, extension project of 15 additional keys in a high-end positioning.Strategic support for the opening of a boutique hotel in Morocco: offer structuring, online distribution activation, and pricing definition.
- Sales & Pricing Strategy: development of a rate grid by category, direct vs. OTA price differentiation, and drafting of PMS specifications adapted to the hotel's specificities (unit sales or full house sales).
- Competitive Benchmarking: analysis of the 4 main local competitors, USP, pricing positioning, and detailed comparison by room type.
- Multi-channel Activation: online listing on Booking.com, Expedia, Airbnb, direct website, Google & Tripadvisor. OTA negotiation, extranet configuration, and interface with the PMS.
📌 Objective: Ensure immediate visibility and effective bookings from opening through a robust, agile distribution strategy calibrated for the local market.
Reviews
Karol
Klimb Up Hotels
Reviewed on 2/6/2024
Caroline assisted us in implementing a collaborative project management tool used by our team and clients to steer the performance of initiated actions and identify new growth levers.
Dedicated, insightful, and highly adaptable, it was a real pleasure to collaborate with Caroline, whom I highly recommend!
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Education
- Master's degree, Business Strategy and International DevelopmentUniversité Côte d'Azur2011Master's degree, Business Strategy and International Development
- International Exchange Program, International Business/Trade/ CommerceThe University of Western Ontario2010International Exchange Scholarship, International Business/Trade/ Commerce
Certifications
- Google AnalyticsGoogle Digital Academy2020
- Generative AI Overview for Project ManagerProject Management Institute (PMI)2024