Caroline T.

Social media and communications strategy for a Hawaiian representative at the Hawaii State Capitol (Culture & Communication Committee)

👉Structuring and implementing public communication for an elected official(District 24, Waikiki)

👉Translating political priorities into clear and accessible messages for citizens

👉Designing editorial content (social media, newsletter, email)to inform and engage the community

👉Writing speeches and talking pointsfor official statements and public events

👉Preparing communication materials for citizen engagement (town halls, interventions)

👉Managing digital presence (Instagram, Facebook, TikTok)with a focus on clarity, education, and proximity

👉Developing brand storytelling and identitiesfor clients from CAC40 companies, VSEs/SMEs/ETIs.

👉 **Designing and developing editorial lines**, creating diverse content to strengthen brand engagement and consistency online.

👉 **Writing scripts for internal videos**, designed to inform, explain, engage, and gain the buy-in of target audiences.

👉Developing and writing brand books and toolkitsfor countries: creating comprehensive guides on brand identity, including verbal and visual elements, to ensure communication consistency.

👨‍💼👩‍💼 **CLIENTS**: Danone (Activia, Actimel), Saint-Gobain, Unilever (Sunsilk, Dove, TRESemmé, Simple), L'Oréal (Kérastase, Essie), Groupe BEL (Boursin, The Laughing Cow), Bonduelle, Eugène Perma (Pétrole Hahn, Eugène Color, Biorène, Keranove Naturanove, LOUA, Laurence Dumont Institut, Laurence Dumont Haute Tolérance, Monsieur D)

TREsemmé Brand: USD600 million annual turnover (now 1 billion)

👉Defining and managing the global brand platform(TRESemmé): positioning, promise, personality, and expression territories

👉Translating consumer insights and market trends into strategic directions and growth opportunities

👉Developing and deploying a differentiating value proposition (USP) internationally

👉Building consistent brand narratives across all touchpoints(campaigns, digital, retail)

👉Supervising and aligning content and messagesto ensure global brand consistency

👉Defining perception, image, and belief objectivesfor target audiences

👉Collaborating with cross-functional teams(innovation, communication, local markets) to ensure strategic alignment

👉Contributing to the growth of a global brand ($600M → $1B)through integrated brand strategies