About Caroline
- WordPress website creation: conversion-oriented showcase and e-commerce sites, technical SEO, AI optimization (GEO), and training for autonomy.
- Digital marketing audit & strategy: 360° analysis, competitor research, prioritized action plan, and outsourced marketing management.
- Acquisition & advertising: Google Ads and Meta Ads campaigns optimized for ROI, and social media visibility.
- A customized, strategic, and operational approach, results-oriented.
- Industrial rigor applied to your digital performance.
- Data-driven management: every action is measured via precise KPIs.
English
Fluent
French
Native or bilingual
Experience
- FNADAC FEDERATION NATIONALE DES ASSOCIATIONS DE DIRECTEURS DES AFFAIRES CULTURELLESComplete digital ecosystem for a national federationCIVIC AND SOCIAL ORGANIZATIONSJune 2025 - Today (1 year and 2 months)Paris, France🟣 Creation and management of the complete digital ecosystem for FNADAC, a national federation grouping over 500 cultural affairs directors associations.WORDPRESS SITESCreation of 3 interconnected sites: redesign of the institutional site (25 pages), event site, program site with member area. WordPress architecture + Elementor, SEO optimization, responsive design.MARKETING STRATEGYDevelopment of the digital strategy: editorial charter, social media editorial line, editorial calendar, support for defining marketing strategy (personas, customer journeys).TRAININGTraining of teams (apprentices + permanent staff) on best digital practices: social media, newsletters, WordPress. Skill transfer for autonomy.
- Léo téléassistanceFreelance Digital Marketing Consultant & Website CreationHEALTH AND WELLNESSJune 2025 - August 2025 (2 months)Lyon, France🟣 Website redesign & rebranding - Léo TéléassistanceCompany specializing in teleassistance for the elderly and dependent.Complete redesign of the showcase website and modernization of the graphic charter: new colors, rejuvenated visual identity consistent with brand values.Redesign of commercial materials integrating the new graphic charter to ensure visual consistency across all customer touchpoints.
- Le Yoga pour Sortir du Lit
On Malt
Digital presence auditHEALTH AND WELLNESSJuly 2025 - August 2025🟣 360° audit of YPSL's digital presence:Objective: structure the brand's digital presence to enhance its visibility and impact.- Website analysis (UX, technical, SEO)
- Visibility assessment on Google & Bing (targeted queries, indexing)
- Social media strategy review (Instagram, TikTok)
- Meta TikTok advertising levers analysis
- Analysis of the course hosting platform (Momence)
- Competitor benchmark (website + social media)
- Prioritized 30-day action plan delivered + strategic summary
**Testimonial below**: "...within 2 weeks since the audit, I have already more than doubled my followers on TikTok and see better engagement. Looking forward to what's next. I highly recommend Caroline who did her job quickly and in detail, and I look forward to another mission with her once I have finished implementing all her advice from this first mission."
Reviews
Recommendations
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Education
- Management of Marketing and Communication StrategiesEfficom2019
- Multimedia Project Manager - Digital Marketing - Website CreationDigital Campus Paris2018
Certifications
- Google Ads Certification for Display Network AdvertisingGoogle Ads2019
- Google Ads Certification for Search Network AdvertisingGoogle Ads2019