Freelancer profile translated to English.
Back to original languageAbout Caroline
Hello! My name is Caroline and I am a senior marketing and communication consultant. With over 20 years of experience as Marketing/Communication Director within SMEs and multinationals, I now help and support companies wishing to develop their marketing/communication strategy and more specific communication activities such as digital. B2B and B2C. Bilingual French / English, I can also help you develop your marketing and communication activities and strategies in foreign markets.
I also offer you to:
- Design and create your positioning, your key messages and their variations for different stakeholders; write the resulting print or web editorial materials; design and write your institutional texts, your internal or external communications, your brochures, newsletters, editorial programs, press documents…
- Advise you on the development of your reputation and the consolidation of your reputation; design a suitable strategy that suits you and bring together the ad hoc skills for a coherent strategy.
Product launches, branding, storytelling, digital marketing, social networks, classic or digital communication tools, project support, I am at your service!
English
Native or bilingual
Spanish
Conversational
German
Basic
French
Native or bilingual
Can work on-site
Strasbourg (up to 50km), Paris (up to 10km), Lyon (up to 100km), Mulhouse (up to 100km), Nancy (up to 100km)
Experience
- SteelcaseProduct Communication DirectorRETAIL (SMALL BUSINESS)September 2012 - December 2017 (5 years and 4 months)Strasbourg, France- Establish marketing communication strategies for product launches at world and local level (10 ranges in 5 years)- Manage budgets and measure the return on investment of marketing campaigns- Manage the creation and development of communication tools: online, offline, print and digital- Develop and manage loyalty programs for dealers and customers (internal and external training tools, showroom offer, etc.)- Analyze dealer and customer feedback following launches- Define and design product videos: scripting and production following a dedicated story telling for each product.- Supervise photo shoots for product launch: planning of spaces, artistic direction and scripting.- Manage creative teams: photographers, graphic designers, 3D designers, printers etc..- Manage and lead a team of 4 international collaborators.
- SteelcaseSales Enablement Marketing DirectorRETAIL (SMALL BUSINESS)January 2018 - May 2022 (4 years and 4 months)Strasbourg, France- Determine new marketing-sales strategies by proposing coherent sales tools.- Develop and define commercial partnerships to develop product portfolios and margins.- Create and expand new sales support offers and services (demo kit, self-service tools, etc.) to sales and dealer networks.- Design and lead product presentations to increase project success rate.- Analyze and build the commercial strategy around customer feedback “Voice of Customer”, UX etc.- Collaborate with sales teams to develop sales tools and training modules for key audiences.- Manage and lead a team of international collaborators.
- International Space UniversityHead of External RelationsAVIATION AND AEROSPACENovember 2003 - June 2012 (8 years and 7 months)Strasbourg, France- Define and implement sponsorship marketing campaigns: collection of EUR 1.2 million over 3 years.- Expand the partnership portfolio: negotiation of 20 scholarships (EUR 500K)- Plan and manage the university's internal and external events (press relations / public relations / social media)- Measure and diagnose ISU's positioning and define key messages for international outreach- Develop the content of program sales tools, marketing campaigns and fundraising campaigns.- Raise awareness among industrial partners, sponsors, affiliated universities and the student community of the various research works and activities of the ISU- Optimize marketing tools: brochures, university merchandising…- Improve the website (UX customer experience, navigation..)- Design and implement online sponsorship: + 25% of donations from alumni- Manage and lead a team of international collaborators.
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Education
- Master in International Marketing & ManagementIFA1998Marketing international, communication, droit international, finances & gestion, anglais, espagnol, économie
Certifications
- Digital MarketingLiveMentor2020
- InstagramInstapreneurPro2020