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Caroline P.CP

Caroline P.

Web designer, UX, UI, communication expert for 20 years

€390/day
Lyon 8e Arrondissement, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Caroline

Independent for over 5 years, I address the marketing and digital challenges of large companies as well as SMEs (Start-ups). After gaining over 20 years of experience in companies, I decided to combine my creativity, my expertise, and above all my passion to guide you in your communication projects... whatever the medium.

Specializing in innovation marketing, visual identity, and web design, I would be delighted to assist you in creating your communication materials. My experience allows me to quickly understand your environment, your needs, and all your specificities, then advise you on the most appropriate media for your project.
To achieve this, I get up every morning with the goal of co-creating projects with my clients that have a strong impact on their end-users. I therefore work with a user-centered approach in an agile and iterative process.

If necessary, I can mobilize my network of talented and passionate integrators/developers whose sole objective is to meet the user needs of today and tomorrow.

My areas of expertise:
- Marketing & Communication Consulting
- Graphic Design and Art Direction (posters, flyers, packaging, illustration...)
- Visual Identity (logo, graphic charter, business card...)
- Editorial Design (books, catalogs, brochures, press kits...)
- Digital Creation (web design, UI design, UX design, responsive design...)
- Digital and Social Marketing Strategy (social media, communication strategy...)
- Print Follow-up (printing type, finishes, papers, quotes, proofs...)

Visit my website to see some of my work. Contact me, a great relationship awaits us. :)

See you soon.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Lyon 8e Arrondissement (up to 50km), Lyon (up to 100km), Dijon (up to 100km), Saint-Étienne (up to 100km), Valence (up to 100km)

Experience

  • Cegid
    Marketing and Sales Director
    DIGITAL AND IT
    July 2012 - April 2017 (4 years and 10 months)
    Lyon, France
    Marketing management, offer marketing, pricing, digital marketing strategy, referencing, direct marketing, customer relations program, communication strategy, brand awareness, go-to-market campaign, budget monitoring, KPIs, data analysis...
    Art Direction Marketing Management Pricing Graphics User Experience Design User Interface Design Communication Strategy
  • TDA INTERNATIONAL
    Marketing and Communication Director
    TECH
    June 2006 - July 2012 (6 years and 2 months)
    Lyon, France
    Marketing management, offer marketing, web marketing, pricing, communication, press campaign, PR, graphic design, operational marketing, direct marketing, go-to-market campaign...
    Art Direction User Experience Design User Interface Design Marketing Content Marketing Visual Identity Press Relations Direct Marketing Design
  • Agence Ka-Young
    Marketing & Communication Manager
    DIGITAL AND IT
    April 2004 - June 2006 (2 years and 3 months)
    Lyon, France
    Digital communication agency, visual identity, web marketing, referencing, visual identity, print, press, design, web design
    Webdesign Design Art Direction Project Manager Referencing Visual Identity Print

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Education

  • GRADUATE DIPLOMA FROM GRENOBLE GRADUATE SCHOOL OF COMMERCE
    GRENOBLE ECOLE DE MANAGEMENT
    2002

Skill set (46)

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