Freelancer profile translated to English.
Back to original languageAbout Caroline
A professional florist for over 25 years, I have evolved my expertise towards floral scenography and high-end event planning as a freelancer.
I support companies, brands, and professionals in the floral sector in designing tailor-made projects, combining aesthetic requirements with operational efficiency.
Specializing in large-scale decor, product enhancement, and technical training, I work on events, corporate projects, professional demonstrations, and in-store support.
Available for work in France and internationally, I primarily work on-site with rigor, attention to detail, and great adaptability.
My goal: to create coherent, mastered, and high-value floral universes.
French
Native or bilingual
English
Conversational
Can work on-site
Montbéliard (up to 50km)
Experience
- L'arum fleurs et paysagesFlorist Techniques TrainerRETAIL (SMALL BUSINESS)January 2024 - Today (2 years and 5 months)Personalized technical training in-store (packaging, structures, floral techniques).On-site team support.Optimization of commercial practices and product display.Transmission of directly applicable methods.
- l'Arum fleurs et paysagesOwner L'arum flowers and landscapesJanuary 2023 - Today (3 years and 5 months)Following the sale of the retail flower shop, I developed an independent business dedicated to floral and plant services: professional corporate decorations, green walls, scenography, and terrace and small garden design for individuals and professionals.Freelance trainer and consultant for florists and companies throughout France, providing technical support in-store and for events.Occasional floral art workshop facilitator.
- L'arumManager L'arumRETAIL (SMALL BUSINESS)October 2007 - June 2023 (15 years and 8 months)Bavans, FranceTook over and managed the flower shop after 10 years as an employee.Developed and structured the business: expanded the flower and plant offerings, created event services, and adapted to new floral trends and techniques.Full management of the company: sales management, revenue growth, customer loyalty, and qualitative positioning of the point of sale.Constant commitment to the evolution of the shop with a loyal and lasting clientele.
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Education
- CFGCFA Besançon1996CFG
- CAP FLEURISTECFA1998CAP FLEURISTE
Certifications
- Master Artisan FloristChamber of Crafts2023
Categories
- Other