Freelancer profile translated to English.
Back to original languageAbout Caroline
Versatile and curious, I am an expert in marketing and communication strategy, withinternational and multi-sectoral experience.For over 7 years, I have supportedcompanies of various sizes(from 1 to 20 employees) and inB2B, B2C, and B2B2C environments.
Today, I offer my skills as a Marketing Consultant to support you in your projects.
💪 My key strengths:
- **Global marketing strategy**: Design and execution of digital and operational campaigns (SEO, social media, PR, trade shows).
- **Product marketing**: Collaboration with sales teams to align marketing strategy and business objectives.
- **Acquisition and retention**: Growth hacking, lead generation (online/offline), online advertising (Google Ads, Meta Ads), and strategies adapted to B2B, B2C, and B2B2C environments.
- **Content marketing**: Creation and management of captivating video, print, and editorial content.
- **Analysis and optimization**: Performance monitoring through analytical tools, management of automated workflows (Brevo), and strategic adjustments.
❇️The tools I master:
- **Online advertising**: Google Ads, Meta Ads
- **CRM and marketing automation**: Hubspot, Brevo (Sendinblue), Lemlist, Dropcontact
- **Creation and design**: Adobe Suite, Canva, Figma, Miro
- **Websites and SEO**: WordPress, RankMath, Google Analytics
- **Project management**: Atlassian Suite (Jira, Trello), Wimi, ClickUp
- **Data analysis and processing**: Mixpanel, Metabase
- **Emailing and campaigns**: Mailjet, Brevo (Sendinblue), Mailchimp
📞 Let's work together!
Whether you need strategic or operational support, I am here to help you. Do not hesitate to contact me to discuss your projects and find solutions tailored to your objectives.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- AktukinéDefinition of Marketing Strategy and Structuring of a Sustainable MethodologyHEALTH AND WELLNESSJune 2024 - August 2024 (3 months)📍 Aktukiné is a Continuing Education Center in Physiotherapy, and a blog founded on scientific evidence.➡️My missions:*Analysisof past and current marketing actions, to evaluate their relevance and alignment with strategic objectives.*Development of a future marketing action plan**, adapted to each key stage of the **customer journey(acquisition, engagement, retention), accompanied by theeditorial calendardedicated to social media and emailing.
- Identification ofcontent developmentareas to strengthen brand positioning and enrich the editorial calendar.
- Design of asustainable and structured methodologyto guide marketing initiatives and prioritize actions based on business objectives.
- SpeechiDesign of Internal MaterialsINTERNET OF THINGS (IOT)June 2023 - June 2023 (1 month)📍Speechi sells interactive solutions: whiteboards, screens, and video projectors.➡️My missions:Creation of confidential internal materials, including the visualization of statistical data.
- LTUMarketing ManagerSOFTWARE PUBLISHINGOctober 2022 - December 2022 (2 months)📍 LTU is a software publisher specializing in computer vision (visual computing).➡️My missions:
- Integration of Hubspot Marketing Hub
- Contribution to the development of the 2023 marketing strategy
- Website update
- Commercial documentation update
Recommendations
+1
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Education
- Dual French-Spanish Bachelor's DegreeNeoma Business School (Reims) - Icade Universidad Pontificia Comillas2014
- MSc Digital MarketingDublin City University2016